{"id":10256,"date":"2013-10-02T08:00:33","date_gmt":"2013-10-02T08:00:33","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=10256"},"modified":"2025-06-30T18:47:00","modified_gmt":"2025-06-30T18:47:00","slug":"content-b2b-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/content-b2b-seo","title":{"rendered":"Content is the Most Important Component of B2B SEO Today"},"content":{"rendered":"

\"\"With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the \u201cbad\u201d list, website owners that want to improve their search engine presence are now left wondering, \u201cwhat can we do?\u201d What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc.<\/p>\n

Here are 2 key reasons why content is a necessary part of a B2B SEO campaign:<\/h4>\n

Content generates inbound links<\/h4>\n

In the early days of SEO there were plenty of ways to get inbound links back to your site and the focus was on getting as many inbound links as possible. Quantity was the goal, not quality. Link exchanges were common as part of a \u201cyou link to me, I\u2019ll link to you\u201d agreement. As the search engines cracked down on this sort of practice that was meant to manipulate the search results, it became much more difficult to generate inbound links. The best types of inbound links are the ones that occur naturally when a third party website owner thinks that you are worth linking to. Think about what kind of link this would be. Are they going to be linking to your service pages? Maybe, but not all that often. Third party sites are going to link to informational content that their audience will find beneficial. By consistently creating quality content you will be viewed as an authority in your industry and links to your content will serve as reference points that can supplement the content of others.<\/p>\n

Content fuels a social media campaign<\/h4>\n

A social media campaign is a necessary component of online marketing today. After all, social media is where people spend lots of time online. It\u2019s important to have a brand presence there and to keep your social media accounts active. There is no point in having a social media page for your business or brand if you never update it. One of the issues that businesses have is trying to figure out what they should be sharing in social media. If you are creating quality content on a regular basis, you will always have a steady stream of social media posts to coincide with when the content is published. If it\u2019s possible, try and publish evergreen content as often as you can. This kind of content can be published in social media multiple times, since it will continue to be relevant for months or even years in the future and it\u2019s doubtful that all social followers saw it the first time around. For SEO purposes, it\u2019s necessary to get links shared in social media in order to improve your social signals, which indicates to the search engines that a page of web content is beneficial.<\/p>\n","protected":false},"excerpt":{"rendered":"With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the \u201cbad\u201d list, website owners that want to improve… More Info<\/a>","protected":false},"author":2,"featured_media":15593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731,9],"tags":[],"class_list":["post-10256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\nContent is the Most Important Component of B2B SEO Today | Brick Marketing<\/title>\n<meta name=\"description\" content=\"B2B SEO content is what generates natural inbound links and fuels a social media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/content-b2b-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content is the Most Important Component of B2B SEO Today | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"B2B SEO content is what generates natural inbound links and fuels a social media strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/content-b2b-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-02T08:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/content-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2213\" \/>\n\t<meta property=\"og:image:height\" content=\"1360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Content is the Most Important Component of B2B SEO Today\",\"datePublished\":\"2013-10-02T08:00:33+00:00\",\"dateModified\":\"2025-06-30T18:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo\"},\"wordCount\":511,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-8.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo\",\"name\":\"Content is the Most Important Component of B2B SEO Today | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-8.jpg?strip=all\",\"datePublished\":\"2013-10-02T08:00:33+00:00\",\"dateModified\":\"2025-06-30T18:47:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"B2B SEO content is what generates natural inbound links and fuels a social media strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-8.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-8.jpg?strip=all\",\"width\":2213,\"height\":1360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-b2b-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content is the Most Important Component of B2B SEO Today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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