{"id":11119,"date":"2014-05-30T09:00:53","date_gmt":"2014-05-30T09:00:53","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=11119"},"modified":"2025-06-30T18:46:51","modified_gmt":"2025-06-30T18:46:51","slug":"on-site-seo-basics","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/on-site-seo-basics","title":{"rendered":"On Site SEO Basics That Still Apply"},"content":{"rendered":"

\"\"It\u2019s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site\u2019s placement on the search engine results page are now frowned upon and can have the opposite result and get a site penalized. That\u2019s why it\u2019s so important to stay on top of current SEO trends and carefully pay attention to what the search engines are telling us. Even with all of these changes some SEO best practices remain the same, specifically in regards to on site optimization.<\/p>\n

Here are 5 on site SEO basics that still apply to an SEO campaign:<\/h4>\n

Keyword research<\/h4>\n

Keywords are still at the foundation of SEO and keyword research should be one of the first steps in the campaign. There are plenty of ranking factors that determine what content appears on the search engine results page but one of the main factors is whether the keyword or keyword phrase being searched for appears within the content. That means that you need to select the correct keywords to target at the onset of the campaign. Skipping keyword research and selecting the wrong keywords affects the entire campaign. Select keywords that have search volume and are attainable. Keywords that are too broad and too competitive can be very difficult to rank for initially. As the campaign goes on you can gradually start to implement these types of keywords.<\/p>\n

Title tag optimization<\/h4>\n

The title tag is arguably the most important element in terms of how the search engine spiders view and crawl the site. It carries the most weight and is the most noticeable on the search engine results page. It\u2019s the clickable link that takes the search engine user to your page. It should include the primary keyword of the page and be 70 characters or less (including spaces) so that it doesn\u2019t get truncated. Every page of a website should have a unique title tag.<\/p>\n

Description tag optimization<\/h4>\n

The description tag isn\u2019t a ranking factor, but the description is what generates click-throughs. It\u2019s the two lines of text that appear under the Title on the search engine results page and the place for the web page owner to \u201csell\u201d the page. If the keyword is in the description, it appears as bolded text, which can signal relevance. The description should be no more than 150 characters (including spaces).<\/p>\n

Heading tag optimization<\/h4>\n

The main heading (H1) can be, but doesn\u2019t necessarily have to be, the same as the Title tag. It\u2019s usually the largest text on the page, and the H1 tag tells the search spiders that it\u2019s important. If it\u2019s not the same as the Title tag, it should be similar and connected to the Title. H2, H3, etc. tags can be used for subheads and section headers.<\/p>\n

Additional body content optimization<\/h4>\n

In addition to incorporating keywords into the Title, description, and heading(s) they should be incorporated naturally into the paragraphs on the page if possible. Keywords shouldn\u2019t be forced in, but there might be opportunities to get a few additional ones on the page.<\/p>\n

When optimizing your website for SEO, you should pay attention to these onsite SEO basics in order to maximize results.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the… More Info<\/a>","protected":false},"author":2,"featured_media":19899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nOn Site SEO Basics That Still Apply | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Even with all of the changes to SEO, some on site SEO basics remain the same.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/on-site-seo-basics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Site SEO Basics That Still Apply | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Even with all of the changes to SEO, some on site SEO basics remain the same.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/on-site-seo-basics\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-30T09:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2014\/05\/seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"On Site SEO Basics That Still Apply\",\"datePublished\":\"2014-05-30T09:00:53+00:00\",\"dateModified\":\"2025-06-30T18:46:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics\"},\"wordCount\":574,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/seo.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics\",\"name\":\"On Site SEO Basics That Still Apply | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/seo.jpg?strip=all\",\"datePublished\":\"2014-05-30T09:00:53+00:00\",\"dateModified\":\"2025-06-30T18:46:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Even with all of the changes to SEO, some on site SEO basics remain the same.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/seo.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/seo.jpg?strip=all\",\"width\":4000,\"height\":4000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/on-site-seo-basics#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Site SEO Basics That Still Apply\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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