![\"SEO](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2014\/07\/SEO-Approval-Process.jpg?strip=all\")
Keyword research\nOn site optimization recommendations
\nBlog posts
\nGuest blog posts
\nPress releases
\nBlog comment locations
\nActual blog comments
\nSocial media posts
\nAnd more as needed!<\/p>\n
It happens all the time. We sign on an SEO client and we\u2019re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. While this might sound like a good thing (a client that isn\u2019t bugging you every 20 minutes!), in the SEO world there needs to be ongoing communication.<\/p>\n
As SEO professionals, we are experts at SEO. We\u2019ve got that process down to a science. However, what we never will be are experts in all of the fields that our clients are in. It\u2019s just not going to happen. That\u2019s why the client always has the last word on any SEO activity that we plan to implement. Without approval, changes aren\u2019t made and SEO items aren\u2019t being published. We get it, clients can get busy with other things, but they need to make SEO item approval a priority. These types of clients have no one to blame but themselves when they ask why their SEO program isn\u2019t working 6 months down the line. It\u2019s because the agreed upon SEO program wasn\u2019t completed without their approval!<\/p>\n
Keyword research
\nOn site optimization recommendations
\nBlog posts
\nGuest blog posts
\nPress releases
\nBlog comment locations
\nActual blog comments
\nSocial media posts
\nAnd more as needed!<\/p>\n
Approval on SEO items is ongoing. We\u2019ll check in with our SEO clients at the very minimum a few times a month, but for other clients, especially new clients and clients that we are responsible for creating content for, it could be multiple times in a week. If we aren\u2019t getting approval, these items are just being pushed back and the SEO program is sitting idle during that time period.<\/p>\n
SEO is already a slow enough process as it is due to the search engine ranking algorithms. A website needs to generate search engine trust and that\u2019s not something that\u2019s going to happen overnight. It takes a long time to start to see an increase in organic search traffic, and that\u2019s when an SEO program is being implemented in a timely fashion. If an SEO campaign is getting held up in the approval process, it just means that that search engine trust will take that much longer to achieve. SEO clients shouldn\u2019t be the ones holding up the process even further.<\/p>\n