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<\/p>\nWe find that website owners come up with all sorts of excuses as to why they don\u2019t have an active blog on their website. The two most common excuses are that they don\u2019t have time to blog and they don\u2019t know what to write about. To these website owners\/businesses we say, stop overthinking it!<\/p>\n
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Yes, a business blog should be professional and yes, it should be presented well. But businesses need to keep in mind that a business blog post isn\u2019t a white paper, press release, RFP, case study, etc. A blog post is a much less formal publication. It\u2019s a place to share a quick insight, opinion, or bit of information. When a blog post is viewed in this way, it makes it much less intimidating.<\/p>\n
Our advice to business bloggers is to get outside of his or her own heads and instead, think like a current or potential client or customer. What kind of information might they be looking for? Sure, this information might seem obvious and not worthy of a blog post to you- but is it really obvious to your target audience? It\u2019s doubtful.<\/p>\n
Really, any topic that is related to your industry is fair game for a blog post. What\u2019s going on in your company? What\u2019s going on in your industry? What are your clients\u2019\/customers\u2019 most common questions\/concerns? If you can\u2019t generate a list of potential blog topics after asking yourself these questions, you\u2019re in more trouble than simply having an inactive blog!<\/p>\n
The key to successful business blogging is not only publishing high quality posts, but also publishing these posts on a regular basis. This is why you must not overthink. Overthinking leads to procrastination and procrastination leads to an inactive blog. Business bloggers should aim for at least one blog post a week, although more than that is ideal if you have the resources to do so.<\/p>\n
If you\u2019re thinking that you don\u2019t have the time for one blog post a week, you\u2019re overthinking. It shouldn\u2019t take too long to write up a blog post on an industry topic. After all, you should know what you\u2019re writing about. A blog post is about sharing your own insights and advice. It\u2019s not a research paper. It\u2019s OK to go looking for a few resources to back up what you\u2019re saying but that\u2019s about it. The content should be coming straight from your own knowledge. That being said, it shouldn\u2019t take more than a few hours to write something up once you\u2019ve decided on a topic. Put aside two hours of your week to write up the blog post.<\/p>\n
Businesses also need to stop thinking that a blog post needs to be reviewed, edited, and approved by a bunch of different people. This essentially means that you don\u2019t have faith in your writer or writers. Tell them what they can and can\u2019t write about up front. It\u2019s good to have one person review a post, but that\u2019s it! A quick review process means a quick turnaround time from creation to publication. A blog post isn\u2019t very beneficial when it\u2019s just sitting in someone\u2019s inbox.<\/p>\n