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<\/p>\nA content strategy should be continually tweaked as you move along and see what works and what doesn\u2019t. Once you have a significant number of blog posts under your belt, it\u2019s important to take a look at the data in order to determine what was a \u201chit\u201d and what might have been a \u201cmiss\u201d. Over time you\u2019ll learn what content topics resonate best with your audience and you can adjust the blog strategy accordingly.<\/p>\n
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Here are 3 places to look to determine what\u2019s working and what might need to be tweaked:<\/strong><\/p>\n Social data<\/strong> Organic traffic<\/strong>
\nIf you\u2019re looking for quick information, look at your social profiles where you should be sharing every blog post that you publish. Social media is instantaneous so you\u2019ll be able to see within a matter of hours (sometimes less) how your post is performing. Make note of the number of Likes, Shares, Re-Tweets, comments, etc. a post receives. Of course, this strategy only works if you have an active social following. In addition, posts are increasingly \u201cmissing\u201d from the News Feed unless you\u2019re willing to invest in promoting those posts. Keep this in mind if you are basing information on organic engagement only. Only a handful of your followers are seeing those posts.<\/p>\n
\nHopefully you are incorporating SEO best practice when you write and publish blog posts. You should be inserting keywords naturally when possible and creating search-friendly \u201chow to\u201d titles. While social engagement is immediate, organic traffic is achieved over the long term. That\u2019s why you\u2019ll need to give it at least 6 months of regular blogging in order for this information to mean anything, possibly even more than that. In your Analytics, look at the organic traffic a blog post is delivering over time. Maybe it didn\u2019t get a lot of \u201csocial love\u201d, but if it\u2019s delivering traffic to your site, that topic is a keeper. Obviously it\u2019s something that people are interested in. The key to long-term organic traffic to blog posts is to focus on topics that are \u201cevergreen\u201d and will be relevant for months or even years to come. News posts are great, but they lose their value with every passing day.<\/p>\n