{"id":13954,"date":"2015-01-23T09:00:34","date_gmt":"2015-01-23T09:00:34","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=13954"},"modified":"2025-06-30T18:44:41","modified_gmt":"2025-06-30T18:44:41","slug":"social-media-automation-rules-follow","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation","title":{"rendered":"Social Media Automation Rules to Follow"},"content":{"rendered":"

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that\u2019s clearly only on autopilot can be a turn off for social media users. That\u2019s why it\u2019s important to find the balance between automation and manual work when it comes to social media.<\/p>\n

\"Social<\/p>\n

Here are 3 important rules to follow when utilizing social media automation tools:<\/strong><\/p>\n

Monitor all posts<\/strong>
\nI came across this analogy in an article<\/a> on Buffer and thought it was great:<\/p>\n

Have you seen the infomercials for the Ronco rotisserie oven? Happy chefs throw all kinds of food into this oven, they turn the dial, and the audience cheers in unison, \u201cSet it and forget it!\u201d It makes for a convincing sales pitch for a kitchen appliance, but as far as a motto for digital marketing? Not so much.<\/em><\/p>\n

Social media is not a rotisserie oven. Please don\u2019t set it and forget it.<\/em><\/p>\n

Instead, I like to imagine social media automation as more like baking cookies. When the cookies go in the oven your work isn\u2019t over\u2014you check on the progress, maybe you prepare the next batch. You remain engaged from beginning to end. The same should be the case for your social media accounts.<\/em><\/p>\n

Automate what you can while still remaining engaged on a consistent basis.<\/em><\/p>\n

As you build up your social following the chances increase that people are going to interact with your posts in some way. If they leave a comment on a post, especially if it\u2019s a question, they are expecting a response from a live human being!<\/p>\n

Analyze success<\/strong>
\nIn addition to monitoring posts for comments that require a response, it\u2019s also important to monitor the success of each post. What types of posts are getting the most attention? What are the best days\/times to schedule posts? Keep an eye on the performance of your social posts and make adjustments as necessary. Social media analytics tools and reports should be viewed regularly. This is why you may not want to schedule posts too far out in advance. There\u2019s a good chance that the strategy may change based on the data you receive.<\/p>\n

Send different messages to each network when it makes sense<\/strong>
\nA social media strategy doesn\u2019t need to be \u201cone size fits all\u201d. Automation doesn\u2019t mean that the message needs to be the same across networks. Each social network is slightly different and each has slightly different rules. For example, Twitter\u2019s character limit is 140 per post while Facebook\u2019s is more than 60,000. That\u2019s a big difference! In some cases it may make sense to add more information to a Facebook post while keeping the Twitter message concise.<\/p>\n

In conclusion, there\u2019s nothing wrong with automating some of your social media efforts to save some time. However, you can\u2019t leave your social media strategy strictly in the hands of robots in order to properly utilize the social networks.<\/p>\n","protected":false},"excerpt":{"rendered":"Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users… More Info<\/a>","protected":false},"author":2,"featured_media":14027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-13954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nSocial Media Automation Rules to Follow | Brick Marketing<\/title>\n<meta name=\"description\" content=\"It\u2019s important to find the balance between automation and manual work when it comes to social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/social-media-automation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Automation Rules to Follow | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"It\u2019s important to find the balance between automation and manual work when it comes to social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/social-media-automation\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-23T09:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:44:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Social Media Automation Rules to Follow\",\"datePublished\":\"2015-01-23T09:00:34+00:00\",\"dateModified\":\"2025-06-30T18:44:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation\"},\"wordCount\":534,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation\",\"name\":\"Social Media Automation Rules to Follow | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all\",\"datePublished\":\"2015-01-23T09:00:34+00:00\",\"dateModified\":\"2025-06-30T18:44:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"It\u2019s important to find the balance between automation and manual work when it comes to social media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all\",\"width\":250,\"height\":184},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-automation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Automation Rules to Follow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Automation Rules to Follow | Brick Marketing","description":"It\u2019s important to find the balance between automation and manual work when it comes to social media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation","og_locale":"en_US","og_type":"article","og_title":"Social Media Automation Rules to Follow | Brick Marketing","og_description":"It\u2019s important to find the balance between automation and manual work when it comes to social media.","og_url":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2015-01-23T09:00:34+00:00","article_modified_time":"2025-06-30T18:44:41+00:00","og_image":[{"width":250,"height":184,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Social Media Automation Rules to Follow","datePublished":"2015-01-23T09:00:34+00:00","dateModified":"2025-06-30T18:44:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation"},"wordCount":534,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all","articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation","url":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation","name":"Social Media Automation Rules to Follow | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all","datePublished":"2015-01-23T09:00:34+00:00","dateModified":"2025-06-30T18:44:41+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"It\u2019s important to find the balance between automation and manual work when it comes to social media.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/social-media-automation"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/01\/Social-Media-Automation-Rules-to-Follow-250x1841.jpg?strip=all","width":250,"height":184},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/social-media-automation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Social Media Automation Rules to Follow"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/13954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=13954"}],"version-history":[{"count":3,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/13954\/revisions"}],"predecessor-version":[{"id":19256,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/13954\/revisions\/19256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/14027"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=13954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=13954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=13954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}