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<\/p>\nThe highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both quality and quantity at appropriate levels. When you\u2019re publishing content on a regular basis it\u2019s impossible to think of a brand new topic every single time. There\u2019s only so much you can say about your industry or niche. That\u2019s why it\u2019s absolutely OK (and necessary) to re-use your \u201cold\u201d content as long as the topic is still relevant.<\/p>\n
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Here are a few guidelines for re-using content:<\/strong><\/p>\n Never copy and paste<\/strong> Turn it into a new format<\/strong>
\nWhen we say re-use content, we don\u2019t mean copy and paste and call it a day. Whether the content is for your own website or blog or it\u2019s being published on a third party site, it should never be EXACTLY the same as the last time it was published. That\u2019s creating duplicate content (frowned upon by the search engines) and essentially de-valuing that first post. Instead, there are always creative ways to re-write something. For example, if you wrote a post about how to do something, turn it around and write about how NOT to do it.<\/p>\n
\nWhat\u2019s great about this approach is that most of the heavy lifting has already been done. The content is there you just need to present it differently. Turn blog posts into videos or infographics and vice versa. This will help get your content in front of people who have different preferences. Some people would prefer to read instructions while others would prefer a visual demonstration.<\/p>\n