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<\/p>\nOnce you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don\u2019t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. After all, what\u2019s the point of spending the time writing a blog post and sharing it if the topic isn\u2019t resonating with your target audience?<\/p>\n
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Here are a few basic tips and places to look in order to analyze the success of your blog posts:<\/strong><\/p>\n Short-term traffic<\/strong> Long-term traffic<\/strong>
\nIf you don\u2019t yet have Google Analytics set up on your website, that\u2019s the first step. Once that\u2019s up and running you\u2019ll be able to see the traffic coming to your blog posts. What does it look like over the short term? You might see a spike and then notice that it drops off. That\u2019s to be expected since you did an initial promotional push via social media, the newsletter, etc. How does the short-term traffic compare to that of other posts?<\/p>\n
\nIt\u2019s certainly OK, and recommended, to re-promote an \u201colder\u201d blog post again through your promotional channels. Likely that will give it a quick boost in traffic. However, what you want to look at over time is whether the post is delivering any organic search traffic. This is going to take some time to achieve, so it\u2019s not a metric to look at right away.<\/p>\n