{"id":14475,"date":"2015-03-26T09:00:32","date_gmt":"2015-03-26T09:00:32","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=14475"},"modified":"2021-08-12T01:06:41","modified_gmt":"2021-08-12T01:06:41","slug":"how-to-engage-your-customers-with-your-blog","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog","title":{"rendered":"How to Engage Your Customers With Your Blog"},"content":{"rendered":"<p>The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable to read, it will also help them return on a regular basis.<\/p>\n<p>Your blog should be a positive experience for your customers. If you find ways to engage them, they\u2019ll feel valued. Here are some tips that will help you interact with your readers so they will keep coming back for more!<\/p>\n<p><!--more--><\/p>\n<p><strong>Create a Responsive Design<\/strong><\/p>\n<p><img decoding=\"async\" width=\"250\" height=\"248\" class=\"alignright size-medium wp-image-14479\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog-250x248.jpg?strip=all\" alt=\"How to Engage Your Customers With Your Blog\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog-250x248.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog-150x150.jpg?strip=all 150w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog-100x100.jpg?strip=all 100w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog-120x119.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all 594w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all&amp;w=356 356w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all&amp;w=475 475w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>One of the biggest changes your blog can undergo to help make it more engaging is to the design. Your main goal is to make sure your blog design doesn\u2019t annoy your visitors. Slow loading, a cluttered design, and a navigation system that isn\u2019t intuitive are all things that will frustrate users and prevent them from returning to your page. If you don\u2019t have a competent designer in-house, this is definitely something worth investing in. The same thing holds true for the mobile version of your site.<\/p>\n<p><strong>Make Your Photos Shareable<\/strong><\/p>\n<p>An easy way to make your blog posts engaging is to encourage social sharing. One great way to do this is by selecting images that are unique, as is the case with the \u201ccards\u201d design. These images essentially contain a summary of your post content and can stand on their own. As a result, they can stand on their own on social sites such as Pinterest and Instagram, which will enable you to build a following on them. This, in turn, will increase your blog audience while also providing additional value for your readers.<\/p>\n<p><strong>Post Content on a Regular Basis<\/strong><\/p>\n<p>If you post content on a regular basis, it shows your customers that you actively care about sharing information with them. Once you establish a posting schedule, your blog visitors will make sure they return to your site to see what else you have to say. To make sure they return to view your latest content, invite them to sign up for your newsletter and follow you on any social networks your business is active with. Then, be sure to update the social sites each time a post goes live to encourage as many visitors to your site as possible.<\/p>\n<p><strong>Focus On Your Customer\u2019s Needs<\/strong><\/p>\n<p>Are you putting your customer\u2019s needs before your own when crafting your blog content? You should be. One mistake business owners make is that they write content with themselves in mind. However, the blog is all about your customers. By focusing on your customers\u2019 needs, not yours, it will automatically make them want to read the articles. If you are at a loss as to what kind of information they are looking for, you can simply ask them. This will tell them that you value their opinions. Writing content that pleases them is one of the best strategies for engaging with your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog\">More Info<\/a>","protected":false},"author":2,"featured_media":14479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-14475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Engage Your Customers With Your Blog | Brick Marketing<\/title>\n<meta name=\"description\" content=\"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Engage Your Customers With Your Blog | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-26T09:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T01:06:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"How to Engage Your Customers With Your Blog\",\"datePublished\":\"2015-03-26T09:00:32+00:00\",\"dateModified\":\"2021-08-12T01:06:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog\"},\"wordCount\":524,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/how-to-engage-your-customers-with-your-blog.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog\",\"name\":\"How to Engage Your Customers With Your Blog | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/how-to-engage-your-customers-with-your-blog.jpg?strip=all\",\"datePublished\":\"2015-03-26T09:00:32+00:00\",\"dateModified\":\"2021-08-12T01:06:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/how-to-engage-your-customers-with-your-blog.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/how-to-engage-your-customers-with-your-blog.jpg?strip=all\",\"width\":594,\"height\":589},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/engage-customers-blog#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Engage Your Customers With Your Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Engage Your Customers With Your Blog | Brick Marketing","description":"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog","og_locale":"en_US","og_type":"article","og_title":"How to Engage Your Customers With Your Blog | Brick Marketing","og_description":"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.","og_url":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2015-03-26T09:00:32+00:00","article_modified_time":"2021-08-12T01:06:41+00:00","og_image":[{"width":594,"height":589,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"How to Engage Your Customers With Your Blog","datePublished":"2015-03-26T09:00:32+00:00","dateModified":"2021-08-12T01:06:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog"},"wordCount":524,"commentCount":0,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all","articleSection":["Content"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog","url":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog","name":"How to Engage Your Customers With Your Blog | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all","datePublished":"2015-03-26T09:00:32+00:00","dateModified":"2021-08-12T01:06:41+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"When you perform an audit on your blog, analyze whether or not the content engages your customers. Here are some tips to make your content responsive.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/how-to-engage-your-customers-with-your-blog.jpg?strip=all","width":594,"height":589},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/engage-customers-blog#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"How to Engage Your Customers With Your Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/14475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=14475"}],"version-history":[{"count":4,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/14475\/revisions"}],"predecessor-version":[{"id":14480,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/14475\/revisions\/14480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/14479"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=14475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=14475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=14475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}