SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don\u2019t work, but also could cause a penalty. These are the big, obvious strategies such as developing quality content that isn\u2019t \u201ctoo optimized\u201d. Some tweaks, however, are almost too subtle to notice \u2013 but he search engines do. These small changes can have big results in the performance of your site on the search engines.<\/p>\n
The first thing you should do is make sure there aren\u2019t any technical issues on your site because they can hurt your site\u2019s rankings. Things like 404 errors, broken links, slow loading pages, and duplicate links and titles can all have a negative impact of your site\u2019s performance in the search engines.<\/p>\n
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While your developers are assessing any errors, you may want to consider a new site design that\u2019s more responsive. In general, responsive design increases the usability of your site. Though Google has said that there isn\u2019t a ranking benefit to RD, it definitely helps keep your user happy which could boost traffic and authority over the long term. Once your site is seen as an authority, Google may offer better rankings.<\/p>\n
Using Google\u2019s Webmaster Tools, analyze which pages are getting the most traffic and which keywords are the best performers on your site. You may need to tweak the SEO on your site a bit if you want to change results. Changing the optimization on lower performing pages can help turn things around.<\/p>\n
Another thing to look out for is if you have a lot of pages that are focused around only one keyword. Instead, focus on building a page around a specific topic and make sure the article covers every angle possible. This strategy will allow you to naturally work in any keywords related to the topic.<\/p>\n
Google\u2019s latest update affects the mobile version of your site. Don\u2019t have an optimized mobile version yet? Well, now\u2019s the time to do it. Some people are recommending setting up a different site for your mobile version. Others say that adding the mobile version to a subdomain is more than adequate. Which will you choose? There are pros and cons to each. If you do have a mobile site, you\u2019ll want to analyze its performance in Webmaster Tools.<\/p>\n