{"id":14661,"date":"2015-04-03T09:00:50","date_gmt":"2015-04-03T09:00:50","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=14661"},"modified":"2020-07-23T23:00:44","modified_gmt":"2020-07-23T23:00:44","slug":"audience-driven-engagement-affects-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/audience-engagement-seo","title":{"rendered":"Audience Driven Engagement Affects SEO"},"content":{"rendered":"

Yes, it\u2019s true that audience\u00a0engagement drives your SEO campaign and can help make it more successful. Brands that have a high social presence tend to experience better search engine rankings for their website. However, people drive audiences and a one-size-fits-all approach won\u2019t work. What works for one demographic may not work for another. So before you create both your SEO and social strategies, it helps to take a step back and truly understand what your target audience will respond best to.<\/p>\n

Market Research<\/h3>\n

\"AudienceWith SEO, the research phase usually takes place through data analysis, particularly of relevant keywords. However, don\u2019t stop there! You need other information, as well. What is the age group of your target audience? Gender? Economic status? Any information that is contained within your company\u2019s marketing plan needs to be at the forefront when assembling your SEO plan and social strategy.<\/p>\n

The reason why you need this data is because it will tell you a lot about how your target demographic uses the Internet. So, in addition to determining what your audience does when they\u2019re online, you\u2019ll also need to round up some relevant social media statistics to determine how to best reach your audience on the social networks. For example, if you know your target demographic users Twitter on a daily basis, you know that you may need to ramp up your efforts on that site.<\/p>\n

So, when putting together your market research for SEO, don\u2019t ignore your company\u2019s existing data about your customers. Since there are humans behind every search and every social interaction, you\u2019ll need to analyze their behaviors before you put a strategy together.<\/p>\n

Content Strategy<\/h3>\n

Determining the behavior of your target audience is a great first step. However, there\u2019s more to it than that. You also need to discover your audience\u2019s online intent before you can determine what your strategy will be. Mainly this has to do with the types of content they are looking for when they are online. By writing great content, they\u2019ll be more likely to engage with you on the social networks.<\/p>\n

Here are some things that will help you develop content that will be in line with your audience\u2019s intent.<\/p>\n