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It\u2019s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they\u2019re outdated. This is especially true for strategies that are also linked to SEO. Here\u2019s a list of content strategies you absolutely need to ditch ASAP!<\/p>\n
If you\u2019re stuffing your content with as many keywords as you can, this is an outdated strategy that can cost you. It was common for people to write content especially for the search engines. Now, that\u2019s an outdated practice. While content still should be optimized with keywords, the approach is a lot more reserved. The number one priority is to write articles and blog posts that your visitors will enjoy and let keywords enter into your articles naturally, if at all.<\/p>\n
These days, having a site with a lot of pages isn\u2019t necessarily a good thing \u2013 not if the majority of those pages are poorly written. Having one hundred pages that are all well written and enjoyable to read is a much better tactic than featuring thousands of pages of low quality content. However, if you have a high number of pages of \u201cquality\u201d content, this is the ideal scenario. How do you know if it\u2019s considered high quality or not? Well, if you feel as if you covered the topic extensively enough to please your site visitors, then that\u2019s a good indication that they\u2019ll consider it to be quality.<\/p>\n
Do you believe that there is a blanket content marketing approach that will work for just about any industry? If so, then you may need to change your thinking. What works for one industry may not necessarily work for yours. Think about what makes your customers \u201ctick\u201d and then find a way to deliver content that will satisfy them. This is not only true for the actual writing of the content, but for the channels of distribution, as well. For example, if your target demographic doesn\u2019t use Twitter, spending a lot of time there won\u2019t be worth your effort.<\/p>\n