{"id":15076,"date":"2015-06-29T09:00:02","date_gmt":"2015-06-29T09:00:02","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=15076"},"modified":"2020-07-23T23:00:43","modified_gmt":"2020-07-23T23:00:43","slug":"how-to-give-old-posts-new-life","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/old-posts-life","title":{"rendered":"How to Give Old Posts New Life"},"content":{"rendered":"

\"NewWhen creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. How can you do this if you\u2019re completely out of ideas? Well, you can actually recycle old content as a way to give new life to old posts and to help put your older content in front of new readers. Here are some ideas on how to keep your older posts in front of readers:<\/p>\n

Write Evergreen Content<\/h3>\n

Yes, it\u2019s definitely important to share industry news. Even though this type of content may be important to your readers, it could get outdated rather quickly. Making your content evergreen, however, solves this problem completely. These articles will never get outdated, which means your customers will always find value in them.<\/p>\n

Keep Sharing Old Posts on Social<\/h3>\n

Even if a post is no longer on the home page of your site, that doesn\u2019t mean you need to stop sharing it on social media. In fact, this is exactly what you should do in order to put older content in front of new people. You may want to consider removing the dates on your posts so that people won\u2019t think the content is irrelevant.<\/p>\n

Give Your Older Articles an Update<\/h3>\n

Just before you share your content on social, you\u2019ll want to update anything that\u2019s outdated. Even if an article was intended to be \u201cevergreen\u201d, there could still be information in the post that\u2019s no longer relevant. Before sharing an older article, it\u2019s important to tweak anything that needs it.<\/p>\n

Consider Rewriting the Article<\/h3>\n

In some cases, a post may need a major overhaul. If this is the case, you may want to consider writing a different article entirely with a different spin as well as the new, updated information. This is a great way to make sure no content goes to waste. However, if much of it is outdated, rewriting it could be just the thing!<\/p>\n

Link Any New Posts<\/h3>\n

If you did go ahead and rewrite an older post into a completely new article, be sure to link the new article to the older one. However, it is important to make sure that the topics are related to each other.<\/p>\n

Write Roundup Posts<\/h3>\n

This is a great way to recycle old content without making it obvious. By creating a roundup post featuring several articles, most of your content is already written for you. For example, this tactic is used constantly on recipe websites. Rather than write multiple recipes for chocolate cake, the original recipe can be included in roundup posts whenever it\u2019s relevant to do so.<\/p>\n

You don\u2019t need to let old content go to waste! These strategies will help make it useful for years after it was written.<\/p>\n","protected":false},"excerpt":{"rendered":"When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that… More Info<\/a>","protected":false},"author":2,"featured_media":15077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-15076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nHow to Give Old Posts New Life | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are some strategies on how to breathe new life into your older content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/old-posts-life\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Give Old Posts New Life | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are some strategies on how to breathe new life into your older content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/old-posts-life\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-29T09:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T23:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/06\/how-to-give-old-posts-new-life.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"813\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"How to Give Old Posts New Life\",\"datePublished\":\"2015-06-29T09:00:02+00:00\",\"dateModified\":\"2020-07-23T23:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life\"},\"wordCount\":509,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/how-to-give-old-posts-new-life.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life\",\"name\":\"How to Give Old Posts New Life | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/how-to-give-old-posts-new-life.jpg?strip=all\",\"datePublished\":\"2015-06-29T09:00:02+00:00\",\"dateModified\":\"2020-07-23T23:00:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are some strategies on how to breathe new life into your older content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/how-to-give-old-posts-new-life.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/how-to-give-old-posts-new-life.jpg?strip=all\",\"width\":813,\"height\":434,\"caption\":\"New Content Text written on notebook page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/old-posts-life#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Give Old Posts New Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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