{"id":15111,"date":"2015-07-13T09:00:09","date_gmt":"2015-07-13T09:00:09","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=15111"},"modified":"2020-07-23T23:00:43","modified_gmt":"2020-07-23T23:00:43","slug":"seo-is-about-the-big-picture","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-big-picture","title":{"rendered":"SEO is About the Big Picture"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright  wp-image-15112\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture.jpg?strip=all\" alt=\"See The Big Picture\" width=\"300\" height=\"200\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture.jpg?strip=all 725w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture-250x167.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture-700x466.jpg?strip=all 700w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture-120x80.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture.jpg?strip=all&amp;w=435 435w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture.jpg?strip=all&amp;w=580 580w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>You\u2019ve been told that executing a successful SEO campaign requires patience. Each task you complete, such as making sure your website is responsive and posting new, optimized content, will bring you one step closer to achieving success in the search engines. While you\u2019re executing the campaign and waiting for results, it can be a little frustrating, especially if it takes a few months to really start seeing results. However, by keeping in mind the big picture, it will help you realize that the tasks you perform now will add up over the long term. In other words, they\u2019re all part of the big picture.<\/p>\n<h3>SEO is Always Changing<\/h3>\n<p>What works in today\u2019s SEO world is much different than it was several years ago. Back then, stuffing your content with keywords and building a massive number of inbound links went a long way to helping your site rank well in the search engines \u2013 practices which we know can cause penalties today. Google changes its algorithm all the time and each time it changes, SEO tactics change slightly. By taking a holistic approach, it will be easier to implement any new tactics that may arise. By understanding this, you\u2019ll also be more likely to see better results over time.<\/p>\n<h3>Focus On Multiple Strategies<\/h3>\n<p>One mistake people make when implementing their SEO strategy is that they tend to only focus on one or two things and leave the rest of the plan for later. This approach is flawed because in today\u2019s \u201cholistic SEO\u201d world, it\u2019s the cumulative effort that will eventually give you the results you want. Instead, you really should be doing a little bit of everything, right from the beginning. Here are some of the tasks you should be focusing on:<\/p>\n<ul>\n<li>Constantly post great content on your website on a regular schedule.<\/li>\n<li>Use social media to get your site in front of more visitors.<\/li>\n<li>Focus on getting quality, inbound links.<\/li>\n<\/ul>\n<p>By putting one foot in front of the other and perform these tasks on a regular schedule, you will increase your changes of success.<\/p>\n<h3>Don\u2019t Obsess Over Results<\/h3>\n<p>Finally, don\u2019t obsess over your results. It\u2019s tempting to want to test your statistics at least once a day to help determine if your efforts are paying off. Since it could take months for your results to be obvious, constantly checking your statistics on a regular basis won\u2019t necessarily reveal much. Instead, check your analytics on a weekly or monthly basis, at least at first. While it is important to keep an eye on certain things like inbound links, obsessing over your organic traffic is counterproductive.<\/p>\n<p>For example, not every piece of content you post on your site will be a winner! Some articles may barely get any traffic, whereas others will perform very well. While it is important to view performance statistics for not only your site, but also your content pages, it\u2019s much better to give it some time so you can spot any trends that may arise. This is all part of the \u201cbig picture\u201d when it comes to SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"You\u2019ve been told that executing a successful SEO campaign requires patience. Each task you complete, such as making sure your website is responsive and posting new, optimized content, will bring&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-big-picture\">More Info<\/a>","protected":false},"author":2,"featured_media":15112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-15111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO is About the Big Picture | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Successful SEO is all about being able to see the big picture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-big-picture\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO is About the Big Picture | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Successful SEO is all about being able to see the big picture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-big-picture\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-13T09:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T23:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/06\/seo-is-about-the-big-picture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"SEO is About the Big Picture\",\"datePublished\":\"2015-07-13T09:00:09+00:00\",\"dateModified\":\"2020-07-23T23:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture\"},\"wordCount\":528,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/seo-is-about-the-big-picture.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture\",\"name\":\"SEO is About the Big Picture | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/seo-is-about-the-big-picture.jpg?strip=all\",\"datePublished\":\"2015-07-13T09:00:09+00:00\",\"dateModified\":\"2020-07-23T23:00:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Successful SEO is all about being able to see the big picture.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/seo-is-about-the-big-picture.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/seo-is-about-the-big-picture.jpg?strip=all\",\"width\":725,\"height\":483,\"caption\":\"See The Big Picture\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-big-picture#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO is About the Big Picture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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