{"id":15397,"date":"2015-10-14T09:00:16","date_gmt":"2015-10-14T09:00:16","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=15397"},"modified":"2020-07-23T23:00:43","modified_gmt":"2020-07-23T23:00:43","slug":"why-you-should-revamp-old-posts","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/revamp-old-posts","title":{"rendered":"Why You Should Revamp Old Posts"},"content":{"rendered":"

\"timeAt some point in your blog’s life span, you may feel as if you’re running out of unique things to say. No matter what\u00a0industry you’re in, there will come a time when you’ll likely start repeating yourself. While having a lot of useful articles on your site can be a positive thing, continually repeating the same information in different ways can start to feel tedious. Your audience may start to think so, too, and begin finding their information elsewhere. To prevent this from happening, have you ever thought of recycling old posts?<\/p>\n

Instead of sharing the same information over and over again, you’re better off breathing new life into old posts. This will enable you to take advantage of the momentum the post has already gained while also making it better! Here’s some information on the best way to go about it:<\/p>\n

Remove the Dates<\/h3>\n

Before you start recycling your posts, you should find a way to remove the dates. If you’re using WordPress, there are several effective plugins available that will automatically remove the dates for you. Contact your developer to help you find the best one. When someone sees that the post was dated from a while ago, they’re less likely to read it – even if the content is evergreen. To prevent this from happening, you’ll want to remove the dates. That way, your content always looks fresh!<\/p>\n

Analyze Post Performance<\/h3>\n

Before you start leveraging your older content, you\u2019ll want to analyze your content\u2019s performance. How much traffic has each post gotten? Ideally, you\u2019ll want to give your posts that are already performing well, a boost. You\u2019ll want to spend most of your time leveraging the top performers. You should only try to improve on older posts that aren\u2019t performing well only after you work with what\u2019s already performing well in the search engines.<\/p>\n

Ideas for Improving\u00a0Old Posts<\/h3>\n

Once you determine which posts you want to leverage, the next step is to employ a variety of tactics that will make your existing content even better. Here are some ideas:<\/p>\n