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When you implement an SEO program, it’s only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While this is certainly desirable, it isn’t possible.<\/p>\n
The answer is\u00a0NO! No matter how smooth talking a sales person at an SEO firm makes it sound (no doubt to sell their SEO service), there is no way to predict\u00a0results. If a firm is trying to convince you otherwise,\u00a0it’s important not to take their claims seriously. In fact, it should make you question their tactics.\u00a0<\/span><\/p>\n Why can’t you predict or control SEO results? Here’s an overview of why you should never trust people who tell you it’s possible:<\/strong><\/em><\/p>\n The main reason why you can’t predict results is that there are so many factors that you can’t control. When it comes to getting organic results, your only choice is to do all the right things and follow a white-hat strategy. After that, you just need to let things take their own course. Factors such as Google algorithm changes, industry and competition changes, and how quickly the SEO program takes root will all be a factor in determining your results.<\/p>\n However, when an SEO firm is confident in their skills, you should pay attention! While we can’t predict results, we do know what works and what doesn’t. Typically, most of our B2B full service SEO clients see a good long term ROI and improvement in their organic traffic within a 9 to 12 month range. \u00a0This is providing an established website has great user focused content is properly optimized and has a long term marketing effort in place. \u00a0<\/span>Marketing efforts could include: \u00a0link building, content creation\/marketing, blogging, social media, etc. We have a strategy that works, but we simply don’t know when it will work!<\/span><\/p>\nThere Are Factors You Can’t Control<\/h3>\n
We Know Our Strategies Do Work<\/h3>\n
Focus on Things You Can Control<\/h3>\n