{"id":15821,"date":"2015-11-11T09:00:34","date_gmt":"2015-11-11T09:00:34","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=15821"},"modified":"2025-06-30T18:09:50","modified_gmt":"2025-06-30T18:09:50","slug":"do-b2b-companies-need-a-mobile-app","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/b2b-mobile-app","title":{"rendered":"Do B2B Companies Need a Mobile App?"},"content":{"rendered":"<p>Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it\u2019s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and create an app either for their customers or for a marketing tool? When people ask me, I tell them that it all depends on how the app will be used.<\/p>\n<h3>B2B Mobile Apps Should Fulfill a Need<\/h3>\n<p><img decoding=\"async\" class=\"alignright wp-image-14079\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693.jpg?strip=all\" alt=\"Mobile Website\" width=\"226\" height=\"226\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693.jpg?strip=all 592w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693-150x150.jpg?strip=all 150w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693-250x250.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693-120x120.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693.jpg?strip=all&amp;w=355 355w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/02\/469793693.jpg?strip=all&amp;w=473 473w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/>We have a full service SEO client who has developed a mobile app to satisfy a need. They\u2019re a manufacturing company and they have multiple products and thousands of customers. They developed an app that helps the customer gather information about the product \u2013 they even have access to the product manuals! While they\u2019re in the app, they can also initiate a live chat to ask any questions they may have.<\/p>\n<p>Customers appreciate the app because it helps make their lives easier when searching for information. The company also loves it because this helped lower their call volume because the app also has a chat feature. They can have any of their questions answered by a live person, all from their smartphone. In this case, the company needed a better way to give customers access to product information and they needed a more efficient way to field customer service inquiries. This app provides both of these things.<\/p>\n<h3>No Need for App if Your Website is Optimized for Mobile Devices<\/h3>\n<p>Let\u2019s say you already have a website that is fully optimized for mobile devices. You may be wondering if you should have an app on top of this. If your app will serve no other purpose than to allow people to view your website on their devices, an app will be redundant. If the app does nothing more than provide a similar interface as your website, this doesn\u2019t really provide any value to the user!<\/p>\n<p>In fact, if your website currently isn\u2019t mobile friendly, it should be! As of April 2015, Google determined that \u201c<a href=\"https:\/\/support.google.com\/adsense\/answer\/6196932?hl=en\">mobile-friendliness<\/a>\u201d can impact how your website ranks in the search engines. Those websites that aren\u2019t optimized for mobile device won\u2019t be ranked for searches on those devices. This is a much better approach for your business\u00a0than creating a mobile app because you will show up on mobile Internet\u00a0searches, whereas mobile apps are a self-contained entity whose content doesn&#8217;t show up on Internet\u00a0searches. Use the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\">mobile test tool<\/a> to check if your website is considered mobile friendly. If it isn\u2019t, don\u2019t create an mobile app \u2013 take the steps needed to make sure it passes the test next time!<\/p>\n<p>The bottom line is that you shouldn\u2019t create an app for your B2B company unless the app fills a genuine need that your website doesn\u2019t.\u00a0Otherwise, you&#8217;re better off maximizing your mobile presence by ensuring that your website is optimized for mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it\u2019s no wonder&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/b2b-mobile-app\">More Info<\/a>","protected":false},"author":2,"featured_media":14079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"tags":[],"class_list":["post-15821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do B2B Companies Need a Mobile App? | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here&#039;s information that will explore whether you need an app for your B2B business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/b2b-mobile-app\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do B2B Companies Need a Mobile App? | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s information that will explore whether you need an app for your B2B business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/b2b-mobile-app\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-11T09:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/02\/469793693.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Do B2B Companies Need a Mobile App?\",\"datePublished\":\"2015-11-11T09:00:34+00:00\",\"dateModified\":\"2025-06-30T18:09:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app\"},\"wordCount\":517,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/469793693.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-mobile-app\",\"name\":\"Do B2B Companies Need a Mobile App? 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