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SEO is a long term process. You aren\u2019t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you\u2019ve been working at it for a year and don\u2019t see any significant change? What if you just can\u2019t seem to compete in your industry or niche, no matter how hard you try?<\/p>\n
When it comes to a stagnant SEO campaign, here are a few common culprits that can hinder success:<\/strong><\/p>\n Content is the foundation of an SEO campaign. If your content is poorly written, too thin, or includes too many keywords or not enough keywords it won\u2019t be trusted by the search engines (or your target audience). While content quality is most important, quantity matters too. In order to be successful, you need to publish content online in places other than your website on a regular basis.<\/p>\n To the search engines, sloppy code equals a sloppy website. Sometimes website owners aren\u2019t even aware that their code is messy, since the website itself still looks OK. When in doubt, hire an expert to do an analysis.<\/p>\n You know that links are important so you\u2019ve been working on building them religiously. But are you building the right links? All links are not created equal. A link from a high authority industry related publication is worth much more than a link from a little known directory. Spend your link building time doing research and concentrate your efforts on sites that actually matter.<\/p>\n Any search engine optimization specialist will tell you that a great way to improve your SEO efforts is to blog on a regular basis. Blog posts rank in the search engines and provide additional opportunities to target keywords. Each new post ensures that the search engine spiders will be making their way back to your site frequently.<\/p>\n This is one that you really don\u2019t have much control over. Your competition may be outranking you not because they have better content or a better link building strategy, but simply because they have an older site. Trust is huge in the search engines, and domain age is a big contributing factor to ranking.<\/p>\nYour Content Isn\u2019t Great<\/strong><\/h3>\n
Your Code Is Sloppy<\/strong><\/h3>\n
You Aren\u2019t Getting the Right Links<\/strong><\/h3>\n
You Don\u2019t Have a Blog<\/strong><\/h3>\n
They Are Older<\/strong><\/h3>\n