{"id":1611,"date":"2018-11-16T05:00:12","date_gmt":"2018-11-16T05:00:12","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=1611"},"modified":"2025-06-30T17:59:14","modified_gmt":"2025-06-30T17:59:14","slug":"meta-data-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo","title":{"rendered":"Is Meta Data Still Important for SEO?"},"content":{"rendered":"

\"HTML<\/p>\n

In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren\u2019t sophisticated like they are today. Back then they relied on the Meta data. Today, search engines are powered by sophisticated algorithms and don\u2019t rely on Meta data any longer.<\/p>\n

After a time, webmasters began to understand how important Meta information really was and they started to take advantage of it. One thing they used to do was stuff keywords into the Meta data and in some cases, they would include keywords that weren\u2019t even related to the content but had a high search volume! This was all done to help increase visitors.<\/p>\n

Because of this, the search engines had to get smarter. Over time, they gradually changed their algorithm to lessen the importance of Meta data. In fact, the algorithms are based almost entirely on content and Meta data doesn\u2019t have the importance it once did. Should you still include Meta data when creating your website? Yes and no. Here\u2019s information that will help you determine if including the Meta information is still worthwhile.<\/p>\n

Title Tag<\/h3>\n

Including the title tag while creating your website is still considered \u201cbest practice\u201d and shouldn\u2019t be ignored. The title tag appears at the top of the browser window when looking at a page and is also the click-able link on a search engine results page. It\u2019s indexed by the search engines and is the first thing that a spider sees.<\/p>\n

\"SecureAlso, title tags are important for more than just SEO purposes. They qualify the visitor. The title tag is what persuades them to click on the page so it must grab their attention and include relevant keywords so that they know that your website will have the content that they are looking for. This is also important for social media because it encourages a higher rate of engagement with your content.<\/p>\n

However, the rules for title tags have changed somewhat. In the past, they could be fairly long. Now, title tags should be no more than 75 characters, included spaces. However, Google has been testing the effectiveness of title tags that are around 55 characters, including spaces. To stay current, you might want to consider keeping your title tags to around 55 characters.<\/p>\n

In the past, title tags could include keywords in them and still be considered effective. Now, this is considered spammy. Even though keywords are still important, the title tag needs to be descriptive and relate to the content. When keywords are included, they need to naturally flow with the description. Taking the time to write a descriptive title tag will increase the click-through rate.<\/p>\n

Keyword Tag<\/h3>\n

Even if the keyword Meta tag\u00a0isn\u2019t used as a ranking factor<\/strong><\/a>\u00a0with the search engines, it\u2019s still a way to keep track of the keywords that you are targeting on each page for your own records. It serves as a reference when creating a link building campaign so you know what the anchor text links pointing to the page should be. It certainly won\u2019t hurt your site to include 2-5 relevant keywords in the keywords Meta tag on each page. It\u2019s almost completely obsolete so you may not even need it. Some site search tools do still use the keyword tag. However, there are plenty of site search tools that don\u2019t use it.<\/p>\n

Description Tag<\/h3>\n

\"SEO,<\/p>\n

Google doesn\u2019t use the description Meta tag in ranking, but it still shows up in search engine results. So, it\u2019s important to include a description tag, even if it doesn\u2019t affect rankings. Sometimes a person browsing the web wants a little more information that what the title provides. The Meta description allows for 150 characters of unique content per page that describes what is on that page. Basically, it supports the title tag and offers a one-page summary.<\/p>\n

So, do you need Meta data or not? The answer is, it depends. Meta tags certainly won\u2019t make or break an SEO campaign, but it fits in with everything else. Along with good high quality content, clean code, and a good URL structure, it\u2019s SEO best practice to include Meta data. However, since the search engine algorithms are more sophisticated, it isn\u2019t as important as it once was.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information… More Info<\/a>","protected":false},"author":2,"featured_media":15316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nIs Meta Data Still Important for SEO? | Brick Marketing<\/title>\n<meta name=\"description\" content=\"It's still best practice to implement meta data for SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Meta Data Still Important for SEO? | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"It's still best practice to implement meta data for SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T05:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Is Meta Data Still Important for SEO?\",\"datePublished\":\"2018-11-16T05:00:12+00:00\",\"dateModified\":\"2025-06-30T17:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo\"},\"wordCount\":755,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/is-meta-data-still-important-for-seo.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo\",\"name\":\"Is Meta Data Still Important for SEO? | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/is-meta-data-still-important-for-seo.jpg?strip=all\",\"datePublished\":\"2018-11-16T05:00:12+00:00\",\"dateModified\":\"2025-06-30T17:59:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"It's still best practice to implement meta data for SEO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/is-meta-data-still-important-for-seo.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/is-meta-data-still-important-for-seo.jpg?strip=all\",\"width\":727,\"height\":484},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/meta-data-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Meta Data Still Important for SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Meta Data Still Important for SEO? | Brick Marketing","description":"It's still best practice to implement meta data for SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo","og_locale":"en_US","og_type":"article","og_title":"Is Meta Data Still Important for SEO? | Brick Marketing","og_description":"It's still best practice to implement meta data for SEO.","og_url":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2018-11-16T05:00:12+00:00","article_modified_time":"2025-06-30T17:59:14+00:00","og_image":[{"width":727,"height":484,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Is Meta Data Still Important for SEO?","datePublished":"2018-11-16T05:00:12+00:00","dateModified":"2025-06-30T17:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo"},"wordCount":755,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo","url":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo","name":"Is Meta Data Still Important for SEO? | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg?strip=all","datePublished":"2018-11-16T05:00:12+00:00","dateModified":"2025-06-30T17:59:14+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"It's still best practice to implement meta data for SEO.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/meta-data-seo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/10\/is-meta-data-still-important-for-seo.jpg?strip=all","width":727,"height":484},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/meta-data-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Is Meta Data Still Important for SEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=1611"}],"version-history":[{"count":5,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/1611\/revisions"}],"predecessor-version":[{"id":16516,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/1611\/revisions\/16516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/15316"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=1611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=1611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}