{"id":16596,"date":"2016-03-16T15:13:34","date_gmt":"2016-03-16T15:13:34","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=16596"},"modified":"2025-06-30T18:01:43","modified_gmt":"2025-06-30T18:01:43","slug":"avoid-thin-content","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/avoid-thin-content","title":{"rendered":"Why You Should Avoid Thin Content"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-16598\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all\" alt=\"consistent, compelling content - recommendation for bloging and social media marketing - white chalk text on a vintage slate blackboard\" width=\"331\" height=\"235\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all 2631w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content-250x177.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content-768x545.jpg?strip=all 768w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content-700x497.jpg?strip=all 700w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content-120x85.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all&amp;w=526 526w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all&amp;w=1052 1052w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all&amp;w=1578 1578w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg?strip=all&amp;w=2104 2104w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>When people search for information online, they&#8217;re looking for\u00a0content that will satisfy whatever need they may have. Examples of what people may search for include\u00a0general information about a topic, research products to purchase, and\u00a0having their questions answered. Your role when writing content is to give them the information they&#8217;re looking for and to make them feel satisfied and happy that they found your page. From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services.<\/p>\n<p>Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. <em><strong>Thin content, however, will do\u00a0the exact opposite and should be avoided at all costs. Here are some reasons why you should avoid thin and poorly written content:<\/strong><\/em><\/p>\n<h3>What is Considered Thin Content<\/h3>\n<p><span style=\"line-height: 1.5;\">We all know poorly written and thin content when we see it. What happens when you search for information? Your expectation is that you&#8217;ll be connected with the right information. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. What you don&#8217;t want to see is content that is too short, doesn&#8217;t deliver the information you&#8217;re looking for, and contains too many keywords. Overall,\u00a0your expectation when you clicked on the link is that you would find what you needed. Once you arrived at the page though, you clicked away without feeling satisfied.<\/span><\/p>\n<p>When asked to define what thin content is, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604719?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google has provided<\/a> some helpful information:<\/p>\n<p><em>Here are a few common examples of pages that often have thin content with little or no added value:<\/em><\/p>\n<ul>\n<li><em>Automatically generated content<\/em><\/li>\n<li><em>Thin affiliate pages<\/em><\/li>\n<li><em>Content from other sources. For example: Scraped content or low-quality guest blog posts<\/em><\/li>\n<li><em>Doorway pages<\/em><\/li>\n<\/ul>\n<p><em>These techniques don\u2019t provide users with substantially unique or valuable content, and are in violation of our <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\">Webmaster Guidelines<\/a>.<\/em><\/p>\n<p>On that page, Google goes on to outline the consequences that having thin content can cause:<\/p>\n<p><em>As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under <strong>Site-wide matches<\/strong>. Actions that affect only part of your site and\/or some incoming links to your site are listed under <strong>Partial matches<\/strong>.<\/em><\/p>\n<h3>Be Careful How You Optimize With Keywords<\/h3>\n<p><img decoding=\"async\" class=\"alignleft wp-image-15600\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all\" alt=\"Content is the king message on blue background\" width=\"272\" height=\"182\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all 2118w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3-250x167.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3-700x469.jpg?strip=all 700w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3-120x80.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all&amp;w=423 423w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all&amp;w=847 847w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all&amp;w=1270 1270w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/content-3.jpg?strip=all&amp;w=1694 1694w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/>Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it.\u00a0There&#8217;s an art to properly optimizing a website with keywords. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience.<\/p>\n<p>These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. \u00a0Not only that, but overusing keywords can create content that Google considers to be &#8220;thin&#8221;. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible.<\/p>\n<p>Thin content can negatively impact your search engine rankings, cause Google to give you a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604824\" target=\"_blank\" rel=\"noopener noreferrer\">manual action<\/a> warning, and ultimately gives your website users a poor experience. Great content, however, is the backbone to your online marketing strategy. Not only is it important for SEO, but it&#8217;s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. This is why it&#8217;s such an important part of the strategy that we use for all of our full service SEO clients.<\/p>\n","protected":false},"excerpt":{"rendered":"When people search for information online, they&#8217;re looking for\u00a0content that will satisfy whatever need they may have. Examples of what people may search for include\u00a0general information about a topic, research&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/avoid-thin-content\">More Info<\/a>","protected":false},"author":2,"featured_media":16598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-16596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Avoid Thin Content | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Learn why high-quality, optimized content is essential for SEO success and how thin content can harm rankings and user satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/avoid-thin-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Avoid Thin Content | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn why high-quality, optimized content is essential for SEO success and how thin content can harm rankings and user satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/avoid-thin-content\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T15:13:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/03\/compelling-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2631\" \/>\n\t<meta property=\"og:image:height\" content=\"1868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Why You Should Avoid Thin Content\",\"datePublished\":\"2016-03-16T15:13:34+00:00\",\"dateModified\":\"2025-06-30T18:01:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content\"},\"wordCount\":711,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/compelling-content.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content\",\"name\":\"Why You Should Avoid Thin Content | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/compelling-content.jpg?strip=all\",\"datePublished\":\"2016-03-16T15:13:34+00:00\",\"dateModified\":\"2025-06-30T18:01:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Learn why high-quality, optimized content is essential for SEO success and how thin content can harm rankings and user satisfaction.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/avoid-thin-content#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/compelling-content.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/compelling-content.jpg?strip=all\",\"width\":2631,\"height\":1868,\"caption\":\"consistent, compelling content - 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