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There are millions of blogs out there competing for readers\u2019 attention. Maybe they aren\u2019t all direct competition, but it\u2019s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.<\/p>\n
A great blog post title is<\/span>:<\/strong><\/p>\n What if the headline for this blog post was just \u201cBlog Post Titles\u201d? Does that sound interesting? Not really. It also doesn\u2019t really say what it\u2019s about. \u201cBlog Posts Titles\u201d could just be a list of blog post titles that have been used. Seems like a silly post, but who knows? Ensure that the reader will get some benefit from reading it and include catchy phrases like \u201cBest Practices For\u201d, \u201cLearn How To\u201d, and \u201cTips for Success\u201d. Don\u2019t be afraid to throw an \u201cAmazing\u201d or \u201cAwesome\u201d in there every once in awhile. People will want to know what makes it so amazing or awesome, after all.<\/p>\n A blog post title shouldn\u2019t be vague. Instead of titling the post \u201cWhat I Learned Today\u201d, change that to \u201cWhat I Learned Today About \u201cX\u201d\u201d. It\u2019s a similar strategy to SEO keyword research that is done for every page of a website. You want to choose keywords that are most relevant to the content on the page. Just like the keywords should never be too broad, neither should a blog post title.<\/p>\n Blog post titles need to include keywords to tell the search engines what the post is about. There is a misconception that optimized titles take the creativity out of it, but a blog post title can be creative and optimized at the same time. If you\u2019re going to use a play on words or a pop culture reference that humans may understand, you need to balance that out with keywords that the search engines will understand. For example, a post that you wanted to call \u201cSingin\u2019 in the Rain\u201d becomes \u201cSingin\u2019 in the Rain \u2013 A Guide to Buying the Perfect Umbrella\u201d<\/p>\n From Google’s standpoint, you should try to keep blog post titles under 55 characters. Not only that, but concise titles are much better for the user. When searching for information online, it’s the titles that are short and to the point that get the most clicks.<\/p>\n A great blog post title isn\u2019t<\/span>:<\/strong><\/p>\n Be conscious that you deliver on what you say. If your post promises to give a certain subset of information, make certain that you meet your user’s expectations. Don’t deliberately mislead people just to get the click.<\/p>\n You shouldn’t stuff keywords into your blog posts. If you can get one or two keywords into the title in a natural way, that’s okay. However, if you try to force keywords into the title, it will end up looking spammy.<\/p>\n Your titles should be short and to the point for maximum impact. Titles that have too many words are too long, and they take an extra long time to read. In order to maximize impact, the title needs to be on the shorter side, while still being descriptive.<\/p>\n Some people deliberately through an insulting or edgy jibe into their titles. They assume that if the title evokes the \u201canger\u201d response, it will get more hits. While this could be the case under certain circumstances, this only really works as a long-term strategy if you have an edgier voice. For most people, these insulting titles are jarring, and you could permanently insult some of your core readers. Once you do that, it can take a long time to gain their trust again, if at all.<\/p>\nEngaging<\/h3>\n
Related to the Content<\/h3>\n
Optimized<\/h3>\n
Accurate<\/h3>\n
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People like to browse the web and rarely read a blog post word for word. If they see that the blog post includes a list, they may be more likely to click since they know it will be an easy read. Include phrases like \u201cTop 10 Ways to\u201d or \u201c5 Resources for\u201d. Remember, if the post promises a list, make it a list! Include numbers, bullet points, or subheadings. Don\u2019t promise a list and then include paragraph heavy content that looks like all the other posts.<\/p>\nConcise<\/h3>\n
Misleading<\/h3>\n
Over-optimized<\/h3>\n
Too Long<\/h3>\n
Insulting<\/h3>\n
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<\/p>\nToo Basic<\/h3>\n