{"id":17598,"date":"2021-11-08T05:00:55","date_gmt":"2021-11-08T05:00:55","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17598"},"modified":"2025-07-01T16:50:56","modified_gmt":"2025-07-01T16:50:56","slug":"seo-tips-seasonal-businesses","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-seasonal-businesses","title":{"rendered":"SEO Tips for Seasonal Businesses"},"content":{"rendered":"

\"SEOWhile your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn\u2019t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website is always up and running, there\u2019s always opportunities to improve its search presence, no matter what time of year it is. Since SEO is year-round, here are 3 tips for seasonal businesses to follow:<\/p>\n

Take advantage of your \u201cdown time\u201d<\/h3>\n

There are many components of a strong SEO program. While your business is open and busy, you might not have a lot of time to spend on SEO. That\u2019s why you should do what you can while you have the time. During off-peak time periods, spend time looking at industry related sites. Not only will you learn about new happenings in the field (which will make you a better business owner and marketer), you might also come across some potential link building opportunities. Building links from relevant, industry sites is still an important part of an SEO program, as long as those links grow naturally.
\n\"consistent,
\nSince content marketing is so closely tied to SEO success today, take advantage of the time you have and brainstorm potential blog topics for when the season does get started. You can even take this one step further and write the actual posts. Even if you don\u2019t publish them or share them in social until you are open for business, it\u2019s one less thing you\u2019ll have to worry about when you open.<\/p>\n

Limit SEO breaks<\/h3>\n

If you\u2019ve been doing SEO for many years and are happy with your organic search placement for priority keywords and organic search traffic levels, you may be tempted to take a break from ongoing SEO work. While you might be able to skate by for one season, enjoying the benefits of your previous hard work, it\u2019s not going to carry you year after year and it doesn\u2019t take long to start to see a dip in rankings. The search engines like to see that continual website activity along with social media activity. Eventually, an SEO break will catch up to you.<\/p>\n

Start ramping SEO work up months ahead of peak season<\/h3>\n

If you\u2019re ramping up your SEO related work right when you open or right when things start to get busy, you\u2019re already too late. Months before people are searching for your business\/product\/service you\u2019ll need to make sure that your website is in order and all of its content is relevant and up to date (products\/services offered, hours, prices, etc.). If you aren\u2019t offering a specific product or service this year, remove the page from the navigation but don\u2019t delete it entirely so that it\u2019s still there for use in future years. You can add a quick note at the top of the page mentioning that it isn\u2019t currently available in case anyone finds the page. If you\u2019re offering something new, be sure to create a new page about it and properly optimize it. You\u2019ll want this page up as early as possible to allow the search engines to index it. Spend time updating every other online profile, such as local business profiles or profiles on industry sites, to ensure that people browsing the web are receiving the most up to date information.<\/p>\n

As you can see, even if your business is closed or in a slow period, SEO is ongoing. If the demands of your seasonal business are taking all of your time, that doesn\u2019t mean that SEO should be ignored. After all, a prominent organic search presence is a key business driver. Instead, outsource the work to a trusted SEO partner to ensure that you don\u2019t lose valuable search engine results page visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program… More Info<\/a>","protected":false},"author":2,"featured_media":15668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Tips for Seasonal Businesses | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Just because your business is seasonal, it doesn't mean that your SEO program should be.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-seasonal-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Tips for Seasonal Businesses | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Just because your business is seasonal, it doesn't mean that your SEO program should be.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-seasonal-businesses\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T05:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/seo-34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2345\" \/>\n\t<meta property=\"og:image:height\" content=\"1283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"SEO Tips for Seasonal Businesses\",\"datePublished\":\"2021-11-08T05:00:55+00:00\",\"dateModified\":\"2025-07-01T16:50:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses\"},\"wordCount\":664,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-34.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses\",\"name\":\"SEO Tips for Seasonal Businesses | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-34.jpg?strip=all\",\"datePublished\":\"2021-11-08T05:00:55+00:00\",\"dateModified\":\"2025-07-01T16:50:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Just because your business is seasonal, it doesn't mean that your SEO program should be.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-34.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-34.jpg?strip=all\",\"width\":2345,\"height\":1283},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-seasonal-businesses#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Tips for Seasonal Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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