{"id":17644,"date":"2019-03-18T05:00:45","date_gmt":"2019-03-18T05:00:45","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17644"},"modified":"2025-06-30T17:57:01","modified_gmt":"2025-06-30T17:57:01","slug":"5-seo-tactics-will-never-hurt","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-tactics-never-hurt","title":{"rendered":"5 SEO Tactics that Will Never Hurt You"},"content":{"rendered":"

\"HandOne of the most exciting things about SEO is that it\u2019s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don\u2019t want to invest time and effort into something that might not be of any value in the coming weeks, months, etc. Or worse, could possibly end up hurting them. However, we don\u2019t think you should fear SEO since there are plenty of tactics that will never hurt you. Our advice is to focus on those tactics, such as the following:<\/p>\n

Publishing quality content<\/h3>\n

Taking the time to publish original, high-quality content on your website that will be helpful to your target audience will always have a place in a marketing campaign. For SEO purposes, every piece of content is an additional opportunity to rank in the search engines and generate inbound links to the site. In addition, the search engines take a site\u2019s \u201cfreshness\u201d into account when deciding where a site should rank. Sites that are updated regularly with useful content are favored. Remember, content doesn\u2019t need to be \u201ctext-based only\u201d either. People have different content preferences. It might be interesting videos and images that catch the eye of target audience members and earn links and shares. Focusing on target audience members, and not just the search engines, will improve bounce rate which is something the search engines also take into account.<\/p>\n

Improving site speed<\/h3>\n

A slow loading site is a major turn-off that usually results in a high bounce rate. Your site needs to be fast across devices. If a searcher can\u2019t get to your site quickly enough, where do you think they\u2019re headed? Probably to a competitor\u2019s site. If you\u2019re concerned about site speed, talk to your developer about what could be slowing the site down. The Google PageSpeed insights tool is helpful. Also, be sure to invest in quality hosting.<\/p>\n

Searching for relevant link opportunities<\/h3>\n

If you think \u201clink building\u201d is a bad thing, you\u2019re doing it wrong. There\u2019s nothing wrong with building relevant inbound links to your site. The key term here is \u201crelevant.\u201d Look for opportunities from industry related sites and build links gradually.<\/p>\n

Social media activity<\/h3>\n

\"People
\nSocial media might not have a direct impact on your SEO success but it can have an indirect impact. Keeping active in social media and building up your social following helps to grow your brand online and shows the search engines that you\u2019re marketing your website in many ways. While social links may be \u201cno-followed\u201d they are still seen and can generate other, non-social links on other websites that are followed.<\/p>\n

Updating your website<\/h3>\n

SEO and website design are separate marketing functions but essentially they help each other. A well-designed site that is easy to navigate improves a site\u2019s bounce rate and the overall experience a visitor has. If it\u2019s time for a redesign, be sure to follow these website redesign tips for SEO.<\/p>\n

SEO may be continually evolving, but there are plenty of SEO tactics that will always be relevant. Stick with these tactics and follow a white hat strategy to avoid penalties.<\/p>\n","protected":false},"excerpt":{"rendered":"One of the most exciting things about SEO is that it\u2019s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to… More Info<\/a>","protected":false},"author":2,"featured_media":15535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n5 SEO Tactics that Will Never Hurt You | Brick Marketing<\/title>\n<meta name=\"description\" content=\"SEO rules are known to change but you shouldn\u2019t fear SEO. 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