{"id":17680,"date":"2016-10-24T08:00:14","date_gmt":"2016-10-24T08:00:14","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17680"},"modified":"2025-06-30T18:00:49","modified_gmt":"2025-06-30T18:00:49","slug":"content-repurposing-part-seo-game-plan","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/content-repurposing-seo","title":{"rendered":"Content Repurposing Should be Part of Your SEO Game Plan"},"content":{"rendered":"

\"ContentWe know that content is king and it\u2019s a required part of an SEO campaign today. But let\u2019s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you\u2019re new to SEO and content marketing you don\u2019t really have a choice. You need to create new content on a regular basis and therefore need to find the time and resources to make it work. However, if you\u2019ve been working at content marketing for SEO for a while and have lots of great evergreen content, it\u2019s time to make content repurposing a part of your SEO strategy. Content repurposing, or content recycling, is a way to turn your existing content into something new. This not only can save you some time, it\u2019s also a great way to expand your content audience. After all, people have different content consumption preferences. To repurpose existing content, turn it into:<\/p>\n

Updated blog posts<\/h3>\n

If you\u2019ve been blogging for over a year, it\u2019s time to revisit the \u201cold\u201d posts and give them a facelift. This obviously wouldn\u2019t be relevant for a timely topic, but is great for evergreen posts. Check your Analytics to determine what your best performing posts are and start there. Re-read the post and make any tweaks necessary to ensure that the information is still current. From there you can expand upon any points you originally made with knowledge you\u2019ve gained since it was first posted. Change the date of the post and re-publish it. A \u201cnew\u201d post with minimal work!<\/p>\n

Infographics<\/h3>\n

Blog posts are great, but they might not be \u201clinkbait\u201d worthy. It\u2019s good to have a balance of different types of content and visually appealing infographics can generate lots of links if executed properly. Of course, if you go this route it\u2019s important to work with a designer. The whole point is for it to be attractive. If you don\u2019t have a designer in house, outsource the work to a designer and work closely with them to ensure that they execute your vision.<\/p>\n

Videos<\/h3>\n

\"Video
\nVideos need to be professional looking but they don\u2019t need to be complex. Sometimes a person writing on a whiteboard is effective. A great source of video content are webinars. If you ever host one, record the session and turn it into a video for those that couldn\u2019t attend. Even better, break the webinar up into sections to create a video series that will keep people coming back for more.<\/p>\n

Ebooks, guides, whitepapers<\/h3>\n

There\u2019s a place for every type of content. Some people prefer short content but others prefer longer form content so they can find all of the information they want in one place. Look at a collection of blog posts you\u2019ve written on a specific topic and put them together to form something more substantial.<\/p>\n

When it comes to content marketing for SEO, you don\u2019t need to reinvent the wheel. Look at the work you\u2019ve already done and think about other ways to use it. You\u2019ll save time and generate new interest too. Win-win!<\/p>\n","protected":false},"excerpt":{"rendered":"We know that content is king and it\u2019s a required part of an SEO campaign today. But let\u2019s face it, creating great content takes a lot of time! And sometimes,… More Info<\/a>","protected":false},"author":2,"featured_media":17683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-17680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nContent Repurposing Should be Part of Your SEO Game Plan | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Content repurposing, or content recycling, is a way to turn your existing content into something new.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/content-repurposing-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Repurposing Should be Part of Your SEO Game Plan | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Content repurposing, or content recycling, is a way to turn your existing content into something new.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/content-repurposing-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-24T08:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/10\/content-3-250x167.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Content Repurposing Should be Part of Your SEO Game Plan\",\"datePublished\":\"2016-10-24T08:00:14+00:00\",\"dateModified\":\"2025-06-30T18:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo\"},\"wordCount\":539,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/content-3-250x167.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo\",\"name\":\"Content Repurposing Should be Part of Your SEO Game Plan | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/content-3-250x167.jpg?strip=all\",\"datePublished\":\"2016-10-24T08:00:14+00:00\",\"dateModified\":\"2025-06-30T18:00:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Content repurposing, or content recycling, is a way to turn your existing content into something new.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/content-3-250x167.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/content-3-250x167.jpg?strip=all\",\"width\":250,\"height\":167},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-repurposing-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Repurposing Should be Part of Your SEO Game Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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