{"id":17721,"date":"2020-12-24T05:00:51","date_gmt":"2020-12-24T05:00:51","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17721"},"modified":"2025-06-30T17:32:54","modified_gmt":"2025-06-30T17:32:54","slug":"make-5-website-fixes-improve-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/website-fixes-seo","title":{"rendered":"Make These 5 Website Fixes to Improve SEO"},"content":{"rendered":"

\"BusinesswomanWhile it\u2019s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn\u2019t get the attention it deserves is website design and development. Website design and SEO complement each other. If your SEO campaign isn\u2019t performing as well as you\u2019d hoped, you might want to take a look at your website and make the following fixes if necessary:<\/p>\n

Improve site speed<\/h3>\n

The search engines want to provide users with the best search results. A site that loads slowly isn\u2019t going to provide visitors with a good user experience and thus, can bump you down in rank which is why the speed of your site is critically important for SEO. There isn\u2019t a magic number for how quickly a page should load, but more than a few seconds is considered slow for today\u2019s web users. GTmetrix<\/a> is a useful tool for analyzing site speed along with Google\u2019s PageSpeed Insights<\/a> tool.<\/p>\n

Reduce image size<\/h3>\n

Most web designers today know at least a little bit about SEO, but it isn\u2019t their focus. They\u2019re focused on making a page look nice, which sometimes doesn\u2019t play well with SEO best practice. Huge images can really slow down a site, which can hurt your rank (see above). Re-size any images that are unnecessarily big and you\u2019ll see a page speed improvement.<\/p>\n

301 re-direct 404 errors<\/h3>\n

\"Page
\n404 error pages negatively impact the visitor experience and can hurt your inbound \u201clink juice\u201d too. You can check for 404 errors in Google Search Console (if you don\u2019t yet have this set up on your site, make it a priority). Make it a habit to regularly re-direct the 404s to an active page on your site in order to preserve the link equity and ensure that visitors have a positive experience. It\u2019s best practice to 301 re-direct to the most relevant, active page but re-directing to the homepage is also acceptable.<\/p>\n

Prioritize internal linking<\/h3>\n

Inbound links from other sites are important for SEO, but you also need to think about the links on your own site. Since the homepage is going to have the most authority, you want to make sure to link from the homepage to the other important pages of your site, such as your main service\/product\/industries served pages.<\/p>\n

Make it mobile-friendly<\/h3>\n

Today, there\u2019s no excuse for not having a mobile friendly website. The number of people browsing the web on a mobile device continues to increase and if your site isn\u2019t mobile friendly it isn\u2019t going to rank well in mobile search, no matter how great the content might be. Don\u2019t waste your content. Invest in a mobile-friendly website.<\/p>\n

Depending on how web-savvy you are it might make sense to hire a web developer to make these fixes for you. While it\u2019s certainly an investment, it\u2019s well worth it since your site will provide a better user experience and in turn, improve your SEO efforts and search engine visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"While it\u2019s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn\u2019t get… More Info<\/a>","protected":false},"author":2,"featured_media":15407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"tags":[],"class_list":["post-17721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\nMake These 5 Website Fixes to Improve SEO | Brick Marketing<\/title>\n<meta name=\"description\" content=\"One important contributor to SEO success that sometimes doesn\u2019t get the attention it deserves is website design and development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/website-fixes-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make These 5 Website Fixes to Improve SEO | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"One important contributor to SEO success that sometimes doesn\u2019t get the attention it deserves is website design and development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/website-fixes-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-24T05:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/04\/301-redirect-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"821\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Make These 5 Website Fixes to Improve SEO\",\"datePublished\":\"2020-12-24T05:00:51+00:00\",\"dateModified\":\"2025-06-30T17:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo\"},\"wordCount\":522,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/301-redirect-1.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo\",\"name\":\"Make These 5 Website Fixes to Improve SEO | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/301-redirect-1.jpg?strip=all\",\"datePublished\":\"2020-12-24T05:00:51+00:00\",\"dateModified\":\"2025-06-30T17:32:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"One important contributor to SEO success that sometimes doesn\u2019t get the attention it deserves is website design and development.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/301-redirect-1.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/301-redirect-1.jpg?strip=all\",\"width\":821,\"height\":427,\"caption\":\"Businesswoman holding a label with web design written on it\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-fixes-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make These 5 Website Fixes to Improve SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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