{"id":17777,"date":"2019-06-26T05:00:54","date_gmt":"2019-06-26T05:00:54","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17777"},"modified":"2025-06-30T17:49:36","modified_gmt":"2025-06-30T17:49:36","slug":"seo-data-look-regularly","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-data-look-at","title":{"rendered":"SEO Data to Look at Regularly"},"content":{"rendered":"

\"\"When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It\u2019s easy to get frustrated after a few months if it doesn\u2019t seem to be increasing. This is when some website owners scale back on their SEO efforts because they aren\u2019t seeing the results they want. However, the key is to keep moving forward because there\u2019s a good chance that the needle is moving in the right direction, as slow as it may be. As you keep an eye on organic traffic growth, here are additional data points to look at that can make a case for continuing your SEO campaign:<\/p>\n

Targeted keyword impressions<\/h3>\n

At the onset of an SEO campaign it\u2019s necessary to conduct keyword research to determine which keywords to implement on the site. These keywords will also drive your content strategy. You\u2019ll obviously want to look at how many clicks these keywords are generating to the site, but it\u2019s also worthwhile to look at the impression data for these keywords. Even if the traffic numbers aren\u2019t huge, an increase in impressions is a good sign for the SEO campaign and can eventually translate into traffic. This list of priority keywords can be updated as you continue to identify new keywords and create content around them.<\/p>\n

Overall impressions<\/h3>\n

Impressions and clicks for the priority keywords are the focus, but impressions should also grow naturally for other keywords, such as niche long tail keywords. You might not necessarily be optimizing for these exact keywords, but they are relevant to what you offer and they can generate impressions and clicks over time. As the SEO campaign grows, the number of keywords generating impressions should grow along with it.<\/p>\n

Inbound links<\/h3>\n

\"\"
\nLink building remains an important part of an SEO campaign and it\u2019s important to keep track of your inbound link portfolio. In Search Console, you can take note of the links that Google has recognized and also keep an eye out for any anomalies that could potentially cause a problem.<\/p>\n

Conversions<\/h3>\n

Organic traffic growth is great, but what\u2019s actually more important is conversion growth. In some cases, a site might rank really well for certain keywords and generate lots of organic traffic, but the conversion piece just isn\u2019t there. As long as there isn\u2019t a conversion problem with the site, it could mean that the site is actually targeting the wrong keywords. Optimizing for better, more transactional keywords, could result in a traffic dip but if it means that qualified conversions go up, it\u2019s a worthwhile trade off.<\/p>\n

An SEO campaign can be frustrating since it often takes quite a bit of time to see results. That\u2019s why it\u2019s so important to look at multiple data points to measure success and celebrate small SEO wins along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It\u2019s easy… More Info<\/a>","protected":false},"author":2,"featured_media":15554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Data to Look at Regularly | Brick Marketing<\/title>\n<meta name=\"description\" content=\"In addition to organic traffic growth, these SEO data points can make a case for continuing an SEO program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-data-look-at\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Data to Look at Regularly | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"In addition to organic traffic growth, these SEO data points can make a case for continuing an SEO program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-data-look-at\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T05:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:49:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1735\" \/>\n\t<meta property=\"og:image:height\" content=\"1735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"SEO Data to Look at Regularly\",\"datePublished\":\"2019-06-26T05:00:54+00:00\",\"dateModified\":\"2025-06-30T17:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at\"},\"wordCount\":497,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/analytics-1.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at\",\"name\":\"SEO Data to Look at Regularly | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/analytics-1.jpg?strip=all\",\"datePublished\":\"2019-06-26T05:00:54+00:00\",\"dateModified\":\"2025-06-30T17:49:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"In addition to organic traffic growth, these SEO data points can make a case for continuing an SEO program.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/analytics-1.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/analytics-1.jpg?strip=all\",\"width\":1735,\"height\":1735,\"caption\":\"marketing data analytics concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-data-look-at#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Data to Look at Regularly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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