{"id":17793,"date":"2019-04-08T05:00:31","date_gmt":"2019-04-08T05:00:31","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17793"},"modified":"2025-06-30T17:56:47","modified_gmt":"2025-06-30T17:56:47","slug":"seo-program-working-heres-tell","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working","title":{"rendered":"Is Your SEO Program Working? Here\u2019s How to Tell"},"content":{"rendered":"

\"\"It\u2019s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one part of it. What\u2019s the point of investing in an SEO program if you have no idea how it\u2019s performing? While results can be fairly straightforward for an e-commerce site (the campaign is working if traffic and sales increase), it\u2019s less so for those who operate an information based website that is used to generate leads. Want to know if your SEO program is working? Here are 4 items to look at:<\/p>\n

Keyword data<\/h3>\n

While the nature of search has changed drastically in recent years (introduction of semantic search and machine learning), keywords are still at the foundation of any good SEO campaign. Website owners must take a broader approach when utilizing keywords, but they still matter and should be incorporated into website content naturally. To measure SEO campaign success, look at keyword impression, rank, and click through data on a regular basis. These numbers should increase over time.<\/p>\n

Traffic data<\/h3>\n

\"\"
\nHigh level traffic data should be looked at, but it\u2019s not really giving you the most accurate snapshot of campaign results. To get that, you need to take a deeper dive into the data. The best gauge of SEO campaign success is an increase in organic traffic over time. But think about all of the components of an SEO campaign. You\u2019re creating new SEO-focused content. Is there an increase in landing pages (pages people enter your site by)? You\u2019re creating new links. Is there an increase in referrals (other websites sending traffic to your site)? Of course, seeing an uptick is great, but ultimately it should result in leads and sales, which brings us to\u2026<\/p>\n

Lead form fill-outs<\/h3>\n

It\u2019s important to track conversion metrics as part of your SEO reporting. In Google Analytics, you can add tracking code to a \u201cthank you\u201d page that appears when someone fills out a form. The number of visitors to the thank you page is the number of forms that were filled out. When tracking leads, don\u2019t forget about leads from other sources. Some people will call or send an email instead of filling out a form. It\u2019s important to ask these leads how they heard about you.<\/p>\n

Closed sales<\/h3>\n

In some industries, the sales pipeline is long. It can even take years for a lead to become a paying customer. However, it\u2019s always important to trace their journey back to the very first step. Generating leads is an important part of SEO, but ultimately you want those leads to turn into sales.<\/p>\n

Now that you know what you should be looking at, how often should you look? SEO is a \u201cslow and steady wins the race\u201d type process. There\u2019s no need to be checking your stats every day or even every week. Once a month or once quarterly is acceptable for most websites.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO campaign is really only one… More Info<\/a>","protected":false},"author":2,"featured_media":17276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nIs Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 4 items to look at to determine if your SEO program is working.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-program-working\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 4 items to look at to determine if your SEO program is working.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-program-working\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T05:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4340\" \/>\n\t<meta property=\"og:image:height\" content=\"3472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Is Your SEO Program Working? Here\u2019s How to Tell\",\"datePublished\":\"2019-04-08T05:00:31+00:00\",\"dateModified\":\"2025-06-30T17:56:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working\"},\"wordCount\":512,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working\",\"name\":\"Is Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"datePublished\":\"2019-04-08T05:00:31+00:00\",\"dateModified\":\"2025-06-30T17:56:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 4 items to look at to determine if your SEO program is working.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"width\":4340,\"height\":3472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-program-working#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your SEO Program Working? Here\u2019s How to Tell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing","description":"Here are 4 items to look at to determine if your SEO program is working.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working","og_locale":"en_US","og_type":"article","og_title":"Is Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing","og_description":"Here are 4 items to look at to determine if your SEO program is working.","og_url":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2019-04-08T05:00:31+00:00","article_modified_time":"2025-06-30T17:56:47+00:00","og_image":[{"width":4340,"height":3472,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Is Your SEO Program Working? Here\u2019s How to Tell","datePublished":"2019-04-08T05:00:31+00:00","dateModified":"2025-06-30T17:56:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working"},"wordCount":512,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working","url":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working","name":"Is Your SEO Program Working? Here\u2019s How to Tell | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","datePublished":"2019-04-08T05:00:31+00:00","dateModified":"2025-06-30T17:56:47+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Here are 4 items to look at to determine if your SEO program is working.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/seo-program-working"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","width":4340,"height":3472},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-program-working#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Is Your SEO Program Working? Here\u2019s How to Tell"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=17793"}],"version-history":[{"count":5,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17793\/revisions"}],"predecessor-version":[{"id":18530,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17793\/revisions\/18530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/17276"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=17793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=17793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=17793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}