{"id":17820,"date":"2020-01-01T05:00:28","date_gmt":"2020-01-01T05:00:28","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17820"},"modified":"2025-06-30T17:41:49","modified_gmt":"2025-06-30T17:41:49","slug":"3-seo-misconceptions-believe-instead","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-misconceptions-believe","title":{"rendered":"3 SEO Misconceptions and What to Believe Instead"},"content":{"rendered":"

\"\"Even though it\u2019s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don\u2019t quite understand it, and it\u2019s difficult to invest in something you don\u2019t understand. Many SEO misconceptions have popped up over the years and are still believed in many circles. Here are 3 of the most common SEO misconceptions, debunked:<\/p>\n

1. SEO is too difficult<\/h3>\n

It might be difficult for a business owner to wrap their head around SEO if they don\u2019t have any marketing experience, but to a marketer, it really shouldn\u2019t be that hard to understand. SEO, at a very high level, is a way to market your business online and includes components of research, competitive analysis, networking, PR, and content writing. For true SEO newbies, there are lots of great resources online that point you in the right direction. Start with Google\u2019s Webmaster Guidelines<\/a> and read other important industry blogs such as Search Engine Land<\/a> and Moz<\/a>.<\/p>\n

2. SEOs are scammers<\/h3>\n

It\u2019s true that the SEO industry was riddled with scammers at one time, but as the search engine algorithms have become more complex and the only way to achieve SEO success is by implementing white-hat manual processes, these scammers have largely dropped off. Of course, that doesn\u2019t mean that there aren\u2019t still a few lurking around but if you do your homework, and research and understand SEO best practice today, you\u2019ll be able to successfully weed out the \u201cbad guys.\u201d For example, one of the biggest SEO provider red flags is if they make any kind of result guarantees. The SEO industry is continually evolving along with the search algorithms, which makes guarantees impossible.<\/p>\n

3. SEO success can\u2019t be measured<\/h3>\n

\"\"
\nOne of the most frustrating things about SEO is that it\u2019s a long-term process. There\u2019s no such thing as overnight SEO success. But that doesn\u2019t mean that results can\u2019t accurately be measured over the long-term. There are plenty of paid SEO tools that will provide in depth reports, but don\u2019t discount Google\u2019s free tools, Google Analytics and Google Search Console. They both include a wealth of information that can help you determine over a period of time how well your SEO campaign is performing. For example, you can pull organic search traffic reports and keyword placement reports that will give you a good idea of what is and isn\u2019t working over a 6 month + period of time. It\u2019s impossible to determine if your SEO campaign is working in a short period of time, but it can absolutely be measured with enough data.<\/p>\n

If you\u2019ve believed any of these SEO misconceptions in the past, it\u2019s time to wake up to the truth. SEO remains a relevant online marketing tactic that can improve your organic search presence and traffic. The key is to research the industry, work with a reputable SEO service provider, and give the campaign enough time to work.<\/p>\n","protected":false},"excerpt":{"rendered":"Even though it\u2019s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don\u2019t quite understand… More Info<\/a>","protected":false},"author":2,"featured_media":15326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n3 SEO Misconceptions and What to Believe Instead | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 3 of the most common SEO misconceptions, debunked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-misconceptions-believe\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 SEO Misconceptions and What to Believe Instead | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 3 of the most common SEO misconceptions, debunked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-misconceptions-believe\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-01T05:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/05\/domain-authority-truths.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"3 SEO Misconceptions and What to Believe Instead\",\"datePublished\":\"2020-01-01T05:00:28+00:00\",\"dateModified\":\"2025-06-30T17:41:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe\"},\"wordCount\":514,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/domain-authority-truths.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe\",\"name\":\"3 SEO Misconceptions and What to Believe Instead | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/domain-authority-truths.jpg?strip=all\",\"datePublished\":\"2020-01-01T05:00:28+00:00\",\"dateModified\":\"2025-06-30T17:41:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 3 of the most common SEO misconceptions, debunked.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/domain-authority-truths.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/domain-authority-truths.jpg?strip=all\",\"width\":725,\"height\":483,\"caption\":\"Myths or Facts Concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-misconceptions-believe#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 SEO Misconceptions and What to Believe Instead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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