{"id":17828,"date":"2019-08-01T05:00:53","date_gmt":"2019-08-01T05:00:53","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17828"},"modified":"2025-06-30T17:48:55","modified_gmt":"2025-06-30T17:48:55","slug":"marketers-online-passwords-order","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/marketers-online-passwords","title":{"rendered":"Marketers: Are Your Online Passwords in Order?"},"content":{"rendered":"

\"\"This post isn\u2019t about SEO directly, but it\u2019s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting up profiles on all of the websites target audience members visit. This includes social media sites, directory sites, local listing sites, niche industry sites, and more. Each of these websites requires a user name and password. Do you have yours?<\/p>\n

We\u2019re asking because we\u2019ve found that, over the years, a number of our clients were missing at least some of their log in information to these important profiles. In some cases, they were set up by a former employee who is no longer with the company. When they left, they took the information with them. It wasn\u2019t necessarily malicious, they just didn\u2019t think to pass it along. Or, nobody thought to ask for it. In other cases, it was outsourced marketing firms that set up the profiles and the log ins didn\u2019t get passed along when the relationship ended. Or, they did get passed along but the person who took them didn\u2019t file them properly or, left the company themselves. Long story short, there are plenty of situations in which these log ins go missing.<\/p>\n

Which is what brings us here. Don\u2019t let this happen to you! To prevent the loss of your log in information, follow these tips:<\/p>\n

Keep a master document<\/h3>\n

If you don\u2019t already have a master document with every single online log in, create one now and make sure that it lives in a backed up, secure place. List every single online profile or log in you have. Double check that the information you have is accurate by logging in to each. If a user\/password combination isn\u2019t working, start doing the investigative work now to figure it out.<\/p>\n

Get log ins from employees and outsourced firms<\/h3>\n

\"\"
\nIf employees or outsourced firms are creating profiles and log ins on your behalf, make sure they are sending all of the log in information to you as they create it and letting you know when any password change is made.<\/p>\n

Get updated information when a relationship ends<\/h3>\n

If you\u2019re parting ways with an employee or an outsourced firm, make sure to get all of the information you need from them before it happens. Legally, they can\u2019t withhold this information from you since the profile represents your copyrighted brand. Hopefully they wouldn\u2019t try to do this, but who knows!<\/p>\n

Keep it all under one roof<\/h3>\n

This is another reason it\u2019s advisable to keep your online marketing efforts in one place, such as one outsourced full service firm. When multiple firms are working on different pieces of your online marketing, that might overlap, you have lots of people with access to your passwords (and online brand) which can be messy.<\/p>\n

It\u2019s likely that this isn\u2019t something that you think about often, or ever, until a problem arises. But it\u2019s in your best interest to review passwords on a regular basis and ensure that you have access to (and ownership of) all online profiles at all times.<\/p>\n","protected":false},"excerpt":{"rendered":"This post isn\u2019t about SEO directly, but it\u2019s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is… More Info<\/a>","protected":false},"author":2,"featured_media":15567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nMarketers: Are Your Online Passwords in Order? | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Ensure secure access to digital marketing accounts by maintaining a master login document and updating credentials regularly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/marketers-online-passwords\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers: Are Your Online Passwords in Order? | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Ensure secure access to digital marketing accounts by maintaining a master login document and updating credentials regularly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/marketers-online-passwords\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T05:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/security-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2117\" \/>\n\t<meta property=\"og:image:height\" content=\"1420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Marketers: Are Your Online Passwords in Order?\",\"datePublished\":\"2019-08-01T05:00:53+00:00\",\"dateModified\":\"2025-06-30T17:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/security-2.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/marketers-online-passwords\",\"name\":\"Marketers: Are Your Online Passwords in Order? 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