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Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it.<\/p>\nReporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it.<\/p>\n
There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website owners become obsessed with is rank. They get it in their heads that they need to be ranking within a specific range for a set of keywords, and if they aren\u2019t, they worry that the campaign isn\u2019t working.<\/p>\n
While rank is certainly an SEO metric to review and report on, it\u2019s not the \u201cbe all, end all\u201d SEO metric. That\u2019s because it\u2019s not the most accurate way to gauge SEO campaign success. Here are 3 reasons why it\u2019s time to stop obsessing over website rank:<\/p>\n
As a website owner, you have complete control over your own website and the SEO activities that you conduct. You can do everything right: properly optimize your website, ensure that it\u2019s user-friendly, publish great content on a regular basis, pursue white hat link building opportunities, and promote your brand and content in social media. Yes, the search engines should reward these activities.<\/p>\n
But there\u2019s more to it than that and everything else is beyond your control, including what your online competitors are doing and any changes that are made to the search engine algorithms. Because web content is changing every second of every day, rank is very rarely permanent.<\/p>\n
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Yes, a prominent rank for a keyword should correlate with more clicks and sales, but that\u2019s not always the case. It depends on what the search term is and whether or not it\u2019s matching the intent of the searcher. Maybe you rank in the top five for what seems like an important keyword, but the search volume for it is low or it\u2019s not a transactional keyword that\u2019s going to drive sales. It might be nice to say that you\u2019re ranking prominently, but is it helping the bottom line?<\/p>\n
In other words, page rank doesn’t tell the whole story. Just because your keywords are showing up in organic searches, t hat doesn’t mean you will see an uptick in traffic, leads, or sales. The keywords need to connect your website with the right audience. Rank for the sake of it won’t benefit your business.<\/p>\n
Two people who search for the same exact term in the same search engine might see a different set of results. Search is personalized based on previous search history, location, and device they are searching on. The search engines strive to provide the best possible results to each person based on their unique behavior.<\/p>\n