{"id":17907,"date":"2019-07-12T05:00:42","date_gmt":"2019-07-12T05:00:42","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17907"},"modified":"2025-06-30T17:49:10","modified_gmt":"2025-06-30T17:49:10","slug":"local-search-optimizing-near-searches","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches","title":{"rendered":"Local Search: Optimizing for \u201cNear Me\u201d Searches"},"content":{"rendered":"

\"\"There\u2019s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the \u201cnear me\u201d search phenomenon<\/a> and Google launching mobile-first indexing. For local businesses, it\u2019s more important than ever to follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches. Here are 5 tips to follow:<\/p>\n

Have a mobile-friendly website<\/h3>\n

From a user-experience perspective this has been a \u201cmust\u201d for years but now that Google is shifting to mobile-first indexing it\u2019s imperative in order to generate any traffic from the search engines. Your best bet is to invest in responsive design, so that most, if not all, of your pages can be viewed properly by the search engines and users no matter what device they are using.<\/p>\n

Optimize for local search<\/h3>\n

Location keywords should be incorporated into title tags, meta descriptions, and on page content to make it obvious where the business is located. Contact information should be easily accessible and if the main goal of the business is to receive phone calls (like a takeout restaurant, for example), click-to-call buttons should be featured.<\/p>\n

Claim Google My Business<\/h3>\n

If you want to appear in the Google local 3-pack (at the top of the search results page) it\u2019s necessary to claim and verify your Google My Business page and fill out as much information as possible. The information you provide here can help Google determine what you do, who you cater to, and where you\u2019re located. Reviews are also important for 3-pack placement, so encourage happy customers to leave one for you here.<\/p>\n

Create additional localized website content<\/h3>\n

\"\"
\nAs a part of your content marketing strategy, focus on incorporating localized keywords into the mix. For example, write content about the neighborhood you\u2019re located in or any nearby landmarks which can also help the search engines pinpoint exactly where you are and display your site for \u201cnear me\u201d searches.<\/p>\n

Add landing pages for every location<\/h3>\n

If you have multiple locations, create a page for each one. This is a user-friendly way to outline where all of your locations are. If there are more than a few, it doesn\u2019t make sense to list them all in a footer because it can easily get messy and cluttered.<\/p>\n

While it\u2019s true that Google is smart and can typically figure out where you\u2019re located with basic information, it doesn\u2019t hurt to go the extra mile to ensure that your site is as local search friendly as possible. None of these tactics take too long and it can really make a difference in where you rank. Once you\u2019ve implemented these tactics, keep an eye on your organic search traffic to see where it\u2019s coming from. Ideally, you should see an uptick for your immediate geographic area.<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have… More Info<\/a>","protected":false},"author":2,"featured_media":15646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nLocal Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/near-me-searches\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/near-me-searches\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-12T05:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2125\" \/>\n\t<meta property=\"og:image:height\" content=\"1416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Local Search: Optimizing for \u201cNear Me\u201d Searches\",\"datePublished\":\"2019-07-12T05:00:42+00:00\",\"dateModified\":\"2025-06-30T17:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches\"},\"wordCount\":498,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-2.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches\",\"name\":\"Local Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-2.jpg?strip=all\",\"datePublished\":\"2019-07-12T05:00:42+00:00\",\"dateModified\":\"2025-06-30T17:49:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-2.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-2.jpg?strip=all\",\"width\":2125,\"height\":1416,\"caption\":\"young asian woman hands use smartphone at city\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/near-me-searches#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Local Search: Optimizing for \u201cNear Me\u201d Searches\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing","description":"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches","og_locale":"en_US","og_type":"article","og_title":"Local Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing","og_description":"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.","og_url":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2019-07-12T05:00:42+00:00","article_modified_time":"2025-06-30T17:49:10+00:00","og_image":[{"width":2125,"height":1416,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Local Search: Optimizing for \u201cNear Me\u201d Searches","datePublished":"2019-07-12T05:00:42+00:00","dateModified":"2025-06-30T17:49:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches"},"wordCount":498,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches","url":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches","name":"Local Search: Optimizing for \u201cNear Me\u201d Searches | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg?strip=all","datePublished":"2019-07-12T05:00:42+00:00","dateModified":"2025-06-30T17:49:10+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Follow local SEO best practice in order to appear in the search results for the increasingly popular \u201cnear me\u201d searches.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/near-me-searches"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/mobile-2.jpg?strip=all","width":2125,"height":1416,"caption":"young asian woman hands use smartphone at city"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/near-me-searches#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Local Search: Optimizing for \u201cNear Me\u201d Searches"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=17907"}],"version-history":[{"count":5,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17907\/revisions"}],"predecessor-version":[{"id":19591,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17907\/revisions\/19591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/15646"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=17907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=17907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=17907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}