{"id":17911,"date":"2021-06-11T05:00:03","date_gmt":"2021-06-11T05:00:03","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17911"},"modified":"2025-07-01T16:14:09","modified_gmt":"2025-07-01T16:14:09","slug":"really-need-blog","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/need-blog","title":{"rendered":"Do I Really Need a Business Blog?"},"content":{"rendered":"

\"\"One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don\u2019t already have one and to start publishing posts regularly. It\u2019s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that there\u2019s no way to directly tie blogging efforts back to sales, since blog posts are informational in nature and tend to capture people at the top of the sales funnel while they are doing research and aren\u2019t ready to buy. Blog readers may never be ready to buy. So, is a blog really needed? Yes, it is. Here\u2019s why:<\/p>\n

Ability to target more keywords<\/h3>\n

Doing keyword research and optimizing the homepage and primary product\/service\/category pages on a website serves as a great foundation for an SEO campaign. However, each of these pages can really only target a few keywords, tops. It\u2019s likely that there are plenty more (including longtails) that are relevant to what you offer and have search volume, but aren\u2019t the best ones to target on these main pages. This is where blogging comes in. You can target these longtail keywords in blog posts and gain the ability to appear for more searches overall.<\/p>\n

Gain more inbound links<\/h3>\n

Inbound links are an important search engine ranking trust factor. The best links are the ones that occur naturally when another site owner decides that your site has content that is worth linking to. In general, people are more likely to link to informative blog content than promotional service\/product pages. In addition to improving search engine trust, these links will also drive traffic to the website.<\/p>\n

Keeps your site fresh<\/h3>\n

\"\"
\nThe search engines like sites that are updated regularly and keep their content \u201cfresh.\u201d Whenever a website is updated and new pages are added, it gives the search engines reason to come back and crawl it and can result in a ranking boost.<\/p>\n

Enhances your social media presence<\/h3>\n

Despite no longer being \u201cnew\u201d many companies still aren\u2019t using social media properly. They might set up a profile but then they either don\u2019t post anything or post content that is of little value to followers. Blogging is a way to ensure that you always have something to share with social media followers, keeps social media profiles active, and helps to gain new followers.<\/p>\n

Of course, the key to blogging success is to create high-quality blog posts that will resonate with target audience members. Posting thin content is actually worse than not posting any content at all. If resources are an issue, focus on posting a few well thought out articles a month to start. As you get the hang of things, you\u2019ll be able to up it to once a week. Over time this will strengthen the website overall and generate more organic search traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don\u2019t already have one and to… More Info<\/a>","protected":false},"author":2,"featured_media":26435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-17911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nDo I Really Need a Business Blog? | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Discover why adding a blog to your website is essential for SEO. Learn how blogging helps target more keywords, earn inbound links, keep your site fresh, and boost your social media presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/need-blog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do I Really Need a Business Blog? | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover why adding a blog to your website is essential for SEO. Learn how blogging helps target more keywords, earn inbound links, keep your site fresh, and boost your social media presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/need-blog\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-11T05:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2022\/07\/long-blog-posts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Do I Really Need a Business Blog?\",\"datePublished\":\"2021-06-11T05:00:03+00:00\",\"dateModified\":\"2025-07-01T16:14:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog\"},\"wordCount\":495,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/long-blog-posts.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog\",\"name\":\"Do I Really Need a Business Blog? | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/need-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/long-blog-posts.jpg?strip=all\",\"datePublished\":\"2021-06-11T05:00:03+00:00\",\"dateModified\":\"2025-07-01T16:14:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Discover why adding a blog to your website is essential for SEO. 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