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There are many misconceptions about SEO. While to those who aren\u2019t \u201cin the know\u201d it might seem confusing, the truth is that SEO on a basic level is hardly rocket science. In our line of work, we come across plenty of websites in a variety of niches every day and we\u2019re shocked to see the number of them that haven\u2019t even implemented the very basic, but very important, elements of SEO. Taking some time to do the following can make a huge difference:<\/p>\n
One of the most important SEO elements on a web page is its title. Yet, we see far too many sites that have generic titles like \u201cServices\u201d or \u201cProducts\u201d or that use the company\/brand name across every single page. This is a huge missed opportunity. Every page on a website should have a unique title tag that utilizes keywords and tells both visitors and the search engines what\u2019s on that page. The same goes for meta descriptions and headings on the page. While they carry less weight for ranking purposes, they\u2019re still important from a user-perspective. The meta description is right below the title in search results and is an opportunity to \u201csell\u201d the page and get clicks.<\/p>\n
This is especially important for local businesses, but it\u2019s something that all website owners should do. It only takes a few minutes to claim and verify the listing and it\u2019s a way to provide Google with more information about the site. Be sure to fill out the profile completely and ask satisfied customers\/clients to add their positive reviews, which can enhance the presence of the listing.<\/p>\n
Whether you\u2019re actively involved in SEO and online marketing or not, it\u2019s still worthwhile to set up these free tools in order to see website traffic information and trends over time. Search Console will alert you if there is anything wrong from a technical standpoint. As we know, Google is the king of search and there\u2019s no reason not to receive this valuable and free information from them.<\/p>\n
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\nGoogle likes websites that stay \u201cfresh\u201d and are updated on a regular basis. Whenever a new page (or blog post) is added to the site it gives the search spiders reason to go back and crawl, index, and rank the site. The key here is to actually blog. Even if you start off with one blog post a month, it\u2019s certainly better than nothing. Don\u2019t overthink blog post content either. As long as it\u2019s information that clients\/customers find interesting, it\u2019s worth blogging about.<\/p>\n
Google claims that there isn\u2019t a direct correlation between social activity and rank, but there\u2019s certainly an indirect one. Social media is a great way to get more brand exposure which can result in branded searches and inbound links, which certainly is a ranking factor.<\/p>\n