{"id":17939,"date":"2019-07-22T05:00:33","date_gmt":"2019-07-22T05:00:33","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=17939"},"modified":"2025-06-30T17:49:05","modified_gmt":"2025-06-30T17:49:05","slug":"faq-pages-can-help-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo","title":{"rendered":"How FAQ Pages Can Help SEO"},"content":{"rendered":"

\"\"Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service\/sales team much easier. They won\u2019t need to spend their time answering the same popular questions over and over and can instead focus on more complex or personalized questions from prospects\/customers and on making sales. But did you ever think about how an FAQ page can help your SEO? Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy:<\/p>\n

They can rank organically<\/h3>\n

As the search engines become better at understanding a searcher\u2019s intent, people\u2019s search habits are shifting and more and more people are searching using long tails and by asking the search engines full sentence questions. If one of your FAQs is a match for a question, it has the opportunity to rank prominently. The FAQ pages might not deliver a ton of organic search traffic, but the traffic these pages do deliver will be from a very targeted audience that is likely interested in exactly what you offer.<\/p>\n

Blog topic inspiration<\/h3>\n

Frequently asked questions pages can be repurposed into blog content. A blog post provides an opportunity to expand upon the answer or to take a slightly different angle on the same topic. If it\u2019s a frequently asked question, it\u2019s a topic that people are clearly interested in so you already know that the blog post will generate attention.<\/p>\n

Inbound links<\/h3>\n

If you\u2019re taking the right approach to FAQ pages, they\u2019re going to be valuable resources about the products\/services offered and of the industry as a whole. Valuable resources such as these are the pages that are most often linked to naturally from relevant, third party sites, and these natural inbound links remain an important ranking signal to the search engines since they convey trust and authority.<\/p>\n

Social media content<\/h3>\n

\"\"
\nWe know that social media doesn\u2019t have a direct impact on the search engine algorithms or ranking, but social media activity today is an essential way to build your brand and trust, which can indirectly enhance SEO efforts. Sharing a frequently asked question in social media along with a link to the answer is a way to keep a social media profile active with useful information and drive traffic to the website.<\/p>\n

If you haven\u2019t added FAQ pages to your site yet, it\u2019s a worthwhile strategy for both customer service and SEO reasons. If you aren\u2019t sure what questions should be included, a good place to start is with your customer service and sales teams to find out what the frequently asked questions actually are and then you can branch out from there as you think of other common questions that prospects or customers might have about products\/services or the industry as a whole.<\/p>\n","protected":false},"excerpt":{"rendered":"Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find… More Info<\/a>","protected":false},"author":2,"featured_media":16534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nHow FAQ Pages Can Help SEO | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How FAQ Pages Can Help SEO | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T05:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/12\/faq.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2643\" \/>\n\t<meta property=\"og:image:height\" content=\"1860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"How FAQ Pages Can Help SEO\",\"datePublished\":\"2019-07-22T05:00:33+00:00\",\"dateModified\":\"2025-06-30T17:49:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo\"},\"wordCount\":515,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/faq.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo\",\"name\":\"How FAQ Pages Can Help SEO | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/faq.jpg?strip=all\",\"datePublished\":\"2019-07-22T05:00:33+00:00\",\"dateModified\":\"2025-06-30T17:49:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/faq.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/faq.jpg?strip=all\",\"width\":2643,\"height\":1860,\"caption\":\"Portrait thinking young business woman looking up at many question marks isolated on gray wall background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/faq-pages-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How FAQ Pages Can Help SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How FAQ Pages Can Help SEO | Brick Marketing","description":"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo","og_locale":"en_US","og_type":"article","og_title":"How FAQ Pages Can Help SEO | Brick Marketing","og_description":"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.","og_url":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2019-07-22T05:00:33+00:00","article_modified_time":"2025-06-30T17:49:05+00:00","og_image":[{"width":2643,"height":1860,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/12\/faq.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"How FAQ Pages Can Help SEO","datePublished":"2019-07-22T05:00:33+00:00","dateModified":"2025-06-30T17:49:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo"},"wordCount":515,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/12\/faq.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo","url":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo","name":"How FAQ Pages Can Help SEO | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/12\/faq.jpg?strip=all","datePublished":"2019-07-22T05:00:33+00:00","dateModified":"2025-06-30T17:49:05+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Here are 4 reasons why publishing FAQ pages on your site should be a part of your SEO content marketing strategy.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/12\/faq.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/12\/faq.jpg?strip=all","width":2643,"height":1860,"caption":"Portrait thinking young business woman looking up at many question marks isolated on gray wall background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/faq-pages-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"How FAQ Pages Can Help SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=17939"}],"version-history":[{"count":2,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17939\/revisions"}],"predecessor-version":[{"id":18532,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/17939\/revisions\/18532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/16534"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=17939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=17939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=17939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}