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Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company\/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to target, and rank for, relevant keywords. And they can be shared in social media with followers, keeping social profiles active, and increasing brand awareness online.<\/p>\n
When we first start working with a client, we recommend adding a blog to their website if they don\u2019t already have one. This is the easy part. Once it\u2019s set up we get the inevitable question: \u201cBut what should I blog about?\u201d Well, there\u2019s plenty to blog about! The key is not to overthink it and keep the interests of customers and clients top of mind. Here\u2019s our advice for any website owner struggling with blog topic ideas:<\/p>\n
Take some time to think about all aspects of the business and jot down any possible blog topic idea that comes to mind. Don\u2019t sensor yourself, that can come later. Even if an initial idea isn\u2019t that great, it can spark an improved idea down the line. Anything relevant to your company and its products or services is worth writing about.<\/p>\n
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\nOne of the first steps of an SEO campaign is to conduct keyword research and incorporate selected keywords into website content naturally. There\u2019s a good chance that not every keyword on the list made the initial cut. These keywords can be targeted in blog posts and serve as topic inspiration.<\/p>\n
Part of being a good blogger is reading other blogs, both in and outside of your niche, to find out what style\/tone\/content really resonates with people. Take time each day to browse industry blogs and look for topics that you\u2019d like to write about. You obviously don\u2019t want to copy what\u2019s already been said. Instead, turn it into an original piece and take a different spin on it.<\/p>\n
Sometimes the best thing the writing\/marketing team can do is step outside of their little bubble and interact with co-workers in different departments. Doing so often results in a whole new perspective on the company, and multiple new blog topic ideas. Start with the customer service department. They\u2019re speaking with customers\/clients\/prospects regularly and they can tell you what some common questions are. They can then be addressed in blog posts.<\/p>\n
Even if you haven\u2019t been blogging maybe you\u2019ve been doing other forms of content marketing, like creating videos or whitepapers. Review this content and determine how it can be repurposed into a blog post.<\/p>\n