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Publishing great website content is important for a number of reasons. For SEO purposes, it\u2019s necessary in order to rank for specific keywords and to generate natural inbound links that help to convey trust (and determine rank) in the search engines. That\u2019s why it\u2019s so important to not only publish content regularly, but to publish content that people will find useful and link to on their own web property.<\/p>\n
Obviously the first criteria for creating link-worthy content is that it needs to be good. It should provide great information, be free of spelling and grammar errors, and flow naturally. However, there are a few things that SEO content writers can do to generate even more inbound links to their content such as:<\/p>\n
People love sharing stats. While including stats and links to resources in your content can really help enhance it, what\u2019s even better is including original research because it means that your website will be the linkable resource! Obviously taking this approach to content creation will require time and resources, so think about time vs. return. But if you have the time and resources, putting together a study can do great things for your inbound link portfolio. In your online browsing, keep an eye out for any gaps, information that people are looking for but can\u2019t seem to find. Another good idea is to be on the lookout for outdated research. If you find that people are continually linking to a study that\u2019s more than a few years old, you should see this as an opportunity.<\/p>\n
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\nWhen there is more than one website\/company\/brand involved in content creation, it\u2019s essentially a way to widen the audience (and get more links) right off the bat. A great way to include another company\/professional in your content is to interview an industry thought leader. They\u2019ll appreciate the publicity and will share the content with their network and you\u2019ll have a great linkable piece of content that lives on your website. This is another approach that can take some time, since the first step is to actually build your relationships within the niche. An industry thought leader will be much more likely to give an interview if there is already an established professional relationship there.<\/p>\n
No matter how great your content is, adding visuals is a great way to grab attention and to enhance the point you are trying to make. Be creative with it. And if you aren\u2019t the creative type, hire or outsource someone who is! There\u2019s a reason why videos and memes tend to go viral. Keep this mindset as you create website content with the goal of generating inbound links.<\/p>\n