{"id":18017,"date":"2021-04-30T05:00:19","date_gmt":"2021-04-30T05:00:19","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18017"},"modified":"2025-07-01T17:08:47","modified_gmt":"2025-07-01T17:08:47","slug":"website-mistakes-harm-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo","title":{"rendered":"Website Mistakes that Harm SEO"},"content":{"rendered":"

\"\"We might not know everything about Google\u2019s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what\u2019s important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searchers; sites that provide a positive experience. After all, that\u2019s how Google maintains its spot as the most used search engine. If a site wants to rank prominently, it needs to be providing a good experience. Seems straightforward but there are still numerous websites that aren\u2019t quite hitting the mark. Here are 3 website mistakes that harm SEO efforts:<\/p>\n

Ads<\/h3>\n

First things first. Not all website advertising is bad. Google understands that website owners want to make a profit off of their website. However, ads should be background noise, not the first thing people notice on the website. Website ads fall into two camps: obvious and hidden. Obvious ads are bad for obvious reasons. They pop up in front of website content or take up prominent space on the page, forcing users to scroll down to find the content they\u2019re looking for. In addition to being plain annoying, they can slow down the site. Hidden ads are ads that are deceptive in nature, like affiliate links placed in the middle of content that aren\u2019t designated as sponsored links.<\/p>\n

Usability issues<\/h3>\n

\"\"
\nIt should be easy for website visitors to navigate the website, no matter what device or browser they are using. All websites today should be responsive and developers should be doing usability testing across browsers. The greatest content and SEO work in the world is wasted if it lives on a website that isn\u2019t fully accessible or easy to see\/use. The navigation should be built in a way that makes it easy for visitors to find what they are looking for, within a few clicks. Slow page load time is another SEO-killer. Google isn\u2019t going to rank websites prominently that take forever to load since those websites have a bad user experience.<\/p>\n

Bad content<\/h3>\n

At its foundation, SEO is really all about content. Great content generates inbound links which tell the search engines that the page offers something of value and the page is rewarded with a better search rank for relevant keywords. When a website\u2019s content isn\u2019t great, it won\u2019t get links, and it won\u2019t rank well for competitive keywords. A website is one of the most important company\/brand touchpoints today and a website with bad content will reflect poorly on the brand overall.<\/p>\n

These aren\u2019t the only website mistakes people are making, but they\u2019re certainly some of the most common ones that we continue to see. SEO requires time, effort, and resources. If you\u2019re going to invest in it, the first step is to ensure that you have a website that is worthy of the time, effort, and resources.<\/p>\n","protected":false},"excerpt":{"rendered":"We might not know everything about Google\u2019s search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what\u2019s… More Info<\/a>","protected":false},"author":2,"featured_media":15631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nWebsite Mistakes that Harm SEO | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Mistakes that Harm SEO | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-30T05:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/website-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1981\" \/>\n\t<meta property=\"og:image:height\" content=\"1517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Website Mistakes that Harm SEO\",\"datePublished\":\"2021-04-30T05:00:19+00:00\",\"dateModified\":\"2025-07-01T17:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo\"},\"wordCount\":500,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/website-4.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo\",\"name\":\"Website Mistakes that Harm SEO | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/website-4.jpg?strip=all\",\"datePublished\":\"2021-04-30T05:00:19+00:00\",\"dateModified\":\"2025-07-01T17:08:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/website-4.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/website-4.jpg?strip=all\",\"width\":1981,\"height\":1517},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-mistakes-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Mistakes that Harm SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Mistakes that Harm SEO | Brick Marketing","description":"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo","og_locale":"en_US","og_type":"article","og_title":"Website Mistakes that Harm SEO | Brick Marketing","og_description":"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.","og_url":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2021-04-30T05:00:19+00:00","article_modified_time":"2025-07-01T17:08:47+00:00","og_image":[{"width":1981,"height":1517,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/website-4.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Website Mistakes that Harm SEO","datePublished":"2021-04-30T05:00:19+00:00","dateModified":"2025-07-01T17:08:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo"},"wordCount":500,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/website-4.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo","url":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo","name":"Website Mistakes that Harm SEO | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/website-4.jpg?strip=all","datePublished":"2021-04-30T05:00:19+00:00","dateModified":"2025-07-01T17:08:47+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Here are 3 of the top website mistakes that website owners are making that harm SEO efforts.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/website-4.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/website-4.jpg?strip=all","width":1981,"height":1517},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/website-mistakes-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Website Mistakes that Harm SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=18017"}],"version-history":[{"count":4,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18017\/revisions"}],"predecessor-version":[{"id":18514,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18017\/revisions\/18514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/15631"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=18017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=18017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=18017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}