{"id":18026,"date":"2019-12-20T05:00:21","date_gmt":"2019-12-20T05:00:21","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18026"},"modified":"2025-06-30T17:42:23","modified_gmt":"2025-06-30T17:42:23","slug":"seo-reporting-rank","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-reporting-rank","title":{"rendered":"SEO Reporting: More Than Rank"},"content":{"rendered":"

\"\"In order to be successful with SEO long term, it\u2019s necessary to get out of the \u201cit\u2019s all about rank\u201d mindset. We\u2019re not saying that rank doesn\u2019t play a role, of course it does, but it isn\u2019t the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on too many factors that are completely out of the control of website owners (location, search history, competitive landscape, etc.). That\u2019s why, in addition to keeping tabs on rank, it\u2019s important to also report on the following on a regular basis (typically monthly or quarterly):<\/p>\n

Organic traffic growth<\/h3>\n

It\u2019s easy to get wrapped up in paying attention to the ranking of a handful of priority keywords, but it\u2019s better to look at the overall picture. When a website is properly optimized and publishing new content on a regular basis, there are going to be plenty of keyword opportunities that can drive traffic outside of the priority keywords. Long tail keywords might not have a high search volume, but they\u2019re still helping to drive traffic. Overall organic traffic growth should slowly improve throughout the course of a white hat SEO campaign.<\/p>\n

Keyword impressions<\/h3>\n

Improved keyword impression data is another indicator of a successful SEO campaign. An increase in impressions typically results in an increase in clicks and traffic. As an SEO campaign rolls on and more and more optimized content is added to a website, the number of keywords generating impressions should grow along with it.<\/p>\n

Website conversions<\/h3>\n

An increase in traffic is great, but what\u2019s most important is that it is translating to additional sales and leads in the form of website conversions. When launching an SEO campaign, it\u2019s important to set up conversion tracking in Google Analytics in order to track website sales or lead form fill outs. Google Analytics will tell you what the source of the leads is, whether it\u2019s organic search, paid search, email, etc. If for some reason traffic is increasing, but it\u2019s not correlating with an increase in website conversions, it\u2019s time to revisit the strategy. It\u2019s possible that the wrong keywords are targeted (more informational as opposed to transactional, for example) or there is a conversion issue with the website that needs to be fixed.<\/p>\n

Technical health of the website<\/h3>\n

\"\"
\nGoogle Search Console provides a great overview of what\u2019s going on with a website from a technical perspective and will alert a website owner when there is a problem such as a hack or if the website has received a penalty. This information is extremely important to review regularly because technical website problems can result in huge organic search traffic losses if they aren\u2019t addressed quickly.<\/p>\n

If you\u2019re investing in an SEO campaign, it\u2019s important to be reporting on it to ensure it\u2019s on the right track. Sure, rank is important, but there are many other metrics to review that can help gauge the success of the campaign over time.<\/p>\n","protected":false},"excerpt":{"rendered":"In order to be successful with SEO long term, it\u2019s necessary to get out of the \u201cit\u2019s all about rank\u201d mindset. We\u2019re not saying that rank doesn\u2019t play a role,… More Info<\/a>","protected":false},"author":2,"featured_media":15510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Reporting: More Than Rank | Brick Marketing<\/title>\n<meta name=\"description\" content=\"There are many SEO metrics to report on that can help gauge the success of the campaign over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-reporting-rank\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Reporting: More Than Rank | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"There are many SEO metrics to report on that can help gauge the success of the campaign over time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-reporting-rank\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T05:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/seo-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1733\" \/>\n\t<meta property=\"og:image:height\" content=\"1733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"SEO Reporting: More Than Rank\",\"datePublished\":\"2019-12-20T05:00:21+00:00\",\"dateModified\":\"2025-06-30T17:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank\"},\"wordCount\":516,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-22.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank\",\"name\":\"SEO Reporting: More Than Rank | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-22.jpg?strip=all\",\"datePublished\":\"2019-12-20T05:00:21+00:00\",\"dateModified\":\"2025-06-30T17:42:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"There are many SEO metrics to report on that can help gauge the success of the campaign over time.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-22.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/seo-22.jpg?strip=all\",\"width\":1733,\"height\":1733},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-reporting-rank#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Reporting: More Than Rank\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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