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Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, you\u2019ll get to that \u201cWhat do I write now?\u201d phase. This is where many bloggers give up.<\/p>\n
It\u2019s common to land on a business blog, see a flurry of posts within a timespan of a few months, and then\u2026crickets. If you\u2019re getting into business blogging it\u2019s important to understand that the blog needs to stay active \u2013 no matter what! If you\u2019re struggling to think of topic ideas, here are 4 places to look for inspiration:<\/p>\n
It\u2019s unavoidable that businesses in the same industry are going to be blogging about the same things, so you shouldn\u2019t feel worried that you\u2019re copying anyone else. The key, however, is to take a topic that was written about on another industry blog and to completely make it your own. The broad idea can be the same but you should use your own insights and experience to make it unique. Browse industry websites regularly and subscribe to their email newsletters for a steady stream of potential topics to work off of.<\/p>\n
If you\u2019re a blogger or are responsible for thinking of blog topic ideas, be sure to follow every relevant company, event, publication, and thought leader in your niche on social media since this is where they\u2019ll be sharing all of their content. See what kind of engagement different topics are getting and what kinds of conversations they\u2019re sparking. Your own blog post on the topic is a way to be involved in the conversation and even to add to it.<\/p>\n
If you\u2019re an in-house blogger, there\u2019s a good chance you\u2019re part of the marketing department. How often do you interact with co-workers outside of the marketing department? Taking the time to speak with them, learn about their process and the problems they\u2019re solving can be a great source of blog topic ideas. There\u2019s a good chance that they\u2019d be happy to share their experiences.<\/p>\n
Not every blog topic is going to be brand new. It\u2019s impossible if you\u2019re publishing content regularly. The key is to take a slightly different spin to the subject matter each time it\u2019s written about. Cater it to a different audience (beginner vs. advanced, for example) or switch formats (turn a whitepaper into a blog post). Over time, it\u2019s worth revisiting \u201cold\u201d content to make sure that it\u2019s still up to date and relevant. If it isn\u2019t, make the necessary tweaks. When it comes to blogging and content marketing, you don\u2019t always need to re-invent the wheel.<\/p>\n