{"id":18052,"date":"2019-08-14T05:00:20","date_gmt":"2019-08-14T05:00:20","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18052"},"modified":"2025-06-30T17:48:37","modified_gmt":"2025-06-30T17:48:37","slug":"dont-believe-seo-lies","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-lies","title":{"rendered":"Don\u2019t Believe These SEO Lies"},"content":{"rendered":"

\"\"SEO isn\u2019t new. It\u2019s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don\u2019t quite understand it. We blame this on the fact that there are plenty of lies circulating about the industry and website owners don\u2019t really know what to believe. When this happens, they tend to avoid it altogether (which is a huge mistake and missed opportunity!) So, we\u2019ve put together a list of the most common SEO lies to ignore starting now:<\/p>\n

SEO is sketchy<\/h3>\n

Admittedly, the early days of SEO were somewhat sketchy. It was essentially about finding loopholes in the search engine algorithms and taking advantage of them for your own benefit. Think: links from anywhere \u2013 including low quality, irrelevant directories. However, SEO has come a long way since then, primarily because Google and the other search engines caught on to these tricks and figured out how to penalize sites that utilize these practices. The search engines actually approve of and encourage website owners to engage in white-hat (approved) SEO tactics that improve the overall user experience. Google has even published its own SEO Starter Guide<\/a> to assist novice webmasters.<\/p>\n

SEO is hard<\/h3>\n

OK, to someone without a marketing background, SEO might seem a little confusing, and hard. But to anyone with marketing experience, it shouldn\u2019t be hard at all. It\u2019s essentially utilizing all of the components of great marketing (research, competitive analysis, networking, PR, and content writing) online. We will admit that while it\u2019s not \u201chard\u201d it can be time consuming, which is why many website\/business owners decide to outsource at least some of the work to a trusted SEO partner.<\/p>\n

SEO ROI can\u2019t be measured<\/h3>\n

\"\"
\nIt\u2019s true that SEO isn\u2019t like running an ad campaign where you see a direct result that comes from a specific dollar amount. SEO is a long-term process, but that doesn\u2019t mean that results can\u2019t be measured over time. There are lots of SEO tools that provide in-depth reports, but the best free tools come straight from Google: Analytics and Search Console. Give an SEO campaign at least 6 months before worrying too much about results (since it takes time), but you should be able to see a positive correlation in organic traffic and leads after that.<\/p>\n

We get it. There are a lot of opinions about SEO and some people (usually the ones who have been burned and incurred some sort of search engine penalty in the past) flat out hate it. However, it\u2019s important to do your research and determine what the truth actually is \u2013 that white-hat, search engine approved SEO tactics will result in organic traffic, leads, sales, and conversions over time.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO isn\u2019t new. It\u2019s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don\u2019t quite understand it. We blame this on… More Info<\/a>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18052","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"\nDon\u2019t Believe These SEO Lies | Brick Marketing<\/title>\n<meta name=\"description\" content=\"We\u2019ve put together a list of the most common SEO lies to ignore starting now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-lies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Believe These SEO Lies | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve put together a list of the most common SEO lies to ignore starting now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-lies\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-14T05:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Don\u2019t Believe These SEO Lies\",\"datePublished\":\"2019-08-14T05:00:20+00:00\",\"dateModified\":\"2025-06-30T17:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies\"},\"wordCount\":466,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brickmarketing.com\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/no-black-hat-150x150.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies\",\"name\":\"Don\u2019t Believe These SEO Lies | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brickmarketing.com\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/no-black-hat-150x150.jpg\",\"datePublished\":\"2019-08-14T05:00:20+00:00\",\"dateModified\":\"2025-06-30T17:48:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"We\u2019ve put together a list of the most common SEO lies to ignore starting now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#primaryimage\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/no-black-hat-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.brickmarketing.com\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/no-black-hat-150x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-lies#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don\u2019t Believe These SEO Lies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don\u2019t Believe These SEO Lies | Brick Marketing","description":"We\u2019ve put together a list of the most common SEO lies to ignore starting now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/seo-lies","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Believe These SEO Lies | Brick Marketing","og_description":"We\u2019ve put together a list of the most common SEO lies to ignore starting now.","og_url":"https:\/\/www.brickmarketing.com\/blog\/seo-lies","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2019-08-14T05:00:20+00:00","article_modified_time":"2025-06-30T17:48:37+00:00","og_image":[{"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg","type":"","width":"","height":""}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Don\u2019t Believe These SEO Lies","datePublished":"2019-08-14T05:00:20+00:00","dateModified":"2025-06-30T17:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies"},"wordCount":466,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#primaryimage"},"thumbnailUrl":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies","url":"https:\/\/www.brickmarketing.com\/blog\/seo-lies","name":"Don\u2019t Believe These SEO Lies | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#primaryimage"},"thumbnailUrl":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg","datePublished":"2019-08-14T05:00:20+00:00","dateModified":"2025-06-30T17:48:37+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"We\u2019ve put together a list of the most common SEO lies to ignore starting now.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/seo-lies"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#primaryimage","url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg","contentUrl":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/02\/no-black-hat-150x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/seo-lies#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Believe These SEO Lies"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=18052"}],"version-history":[{"count":4,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18052\/revisions"}],"predecessor-version":[{"id":19691,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18052\/revisions\/19691"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=18052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=18052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=18052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}