{"id":18128,"date":"2020-06-22T05:00:59","date_gmt":"2020-06-22T05:00:59","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18128"},"modified":"2025-06-30T17:35:45","modified_gmt":"2025-06-30T17:35:45","slug":"broken-link-building-guide","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building","title":{"rendered":"Broken Link Building How-To Guide"},"content":{"rendered":"

\"\"Broken links happen for many reasons \u2013 websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO opportunities. You probably know what link building is \u2013 but what about broken link building? Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage. Here\u2019s how to do it:<\/p>\n

Start with your own website<\/h3>\n

Unless you\u2019ve been working with knowledgeable SEO and web development professionals who understand the importance of the redirect from Day 1, it\u2019s likely that you have some broken links floating around on your own site. In general, broken links aren\u2019t going to be a huge threat to your SEO program but it\u2019s still in your best interest to find them and fix them in order to provide a better user experience overall and in case these 404 pages are linked to anywhere on the web. A tool like Ahrefs allows website owners to pull a report of all of their broken backlinks. From there, they can determine where those links should be pointing to now and create a redirect to the most relevant current page on the site.<\/p>\n

Move on to competitor broken links<\/h3>\n

Ahrefs also allows you to pull broken link reports for other websites, such as your primary competitors. Go through the list and visit the sites where broken links exist and determine whether that site would be a good fit for you to have a link. Even though the competitor is in your niche, some links might not make sense, like partner\/sponsorship links. However, if it\u2019s a resource link, it\u2019s a great opportunity. Reach out to the website owner to notify them of the broken link (chances are good they aren\u2019t aware of it), and ask them to swap it with your link instead. If you don\u2019t already have the required content, add it to your content marketing strategy to create it before reaching out.<\/p>\n

Click on all resource links you come across<\/h3>\n

In your everyday web browsing, always click on the niche resource links you come across. You might stumble upon some broken ones and these are also prime spots for broken link building.<\/p>\n

Broken link building, especially fixing competitor broken resource links, can be time consuming but there can be some really great link building\/SEO wins in there. A few authoritative links can make a big difference, since inbound links remain a top search engine ranking factor. And as an added bonus, you\u2019re taking that link away from your competitor.<\/p>\n","protected":false},"excerpt":{"rendered":"Broken links happen for many reasons \u2013 websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end… More Info<\/a>","protected":false},"author":2,"featured_media":21191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nBroken Link Building How-To Guide | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/broken-link-building\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broken Link Building How-To Guide | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/broken-link-building\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T05:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Broken Link Building How-To Guide\",\"datePublished\":\"2020-06-22T05:00:59+00:00\",\"dateModified\":\"2025-06-30T17:35:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building\"},\"wordCount\":463,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/link-building-scaled.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building\",\"name\":\"Broken Link Building How-To Guide | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/link-building-scaled.jpg?strip=all\",\"datePublished\":\"2020-06-22T05:00:59+00:00\",\"dateModified\":\"2025-06-30T17:35:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/link-building-scaled.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/link-building-scaled.jpg?strip=all\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/broken-link-building#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Broken Link Building How-To Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Broken Link Building How-To Guide | Brick Marketing","description":"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building","og_locale":"en_US","og_type":"article","og_title":"Broken Link Building How-To Guide | Brick Marketing","og_description":"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.","og_url":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2020-06-22T05:00:59+00:00","article_modified_time":"2025-06-30T17:35:45+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Broken Link Building How-To Guide","datePublished":"2020-06-22T05:00:59+00:00","dateModified":"2025-06-30T17:35:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building"},"wordCount":463,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building","url":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building","name":"Broken Link Building How-To Guide | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg?strip=all","datePublished":"2020-06-22T05:00:59+00:00","dateModified":"2025-06-30T17:35:45+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Broken link building is the process of finding broken links across the web, and fixing them to your SEO advantage.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/broken-link-building"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2020\/06\/link-building-scaled.jpg?strip=all","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/broken-link-building#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Broken Link Building How-To Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=18128"}],"version-history":[{"count":5,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18128\/revisions"}],"predecessor-version":[{"id":21192,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18128\/revisions\/21192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/21191"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=18128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=18128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=18128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}