{"id":18144,"date":"2021-05-24T05:00:47","date_gmt":"2021-05-24T05:00:47","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18144"},"modified":"2025-07-01T16:49:23","modified_gmt":"2025-07-01T16:49:23","slug":"seo-mistakes-web-developers-make","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-mistakes-web-developers","title":{"rendered":"SEO Mistakes Web Developers Make"},"content":{"rendered":"

SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However, web developers aren\u2019t SEO professionals (just as SEO professionals aren\u2019t web developers!). Sure, they might have some knowledge on the topic but when it comes down to it, their focus is on creating a nice-looking, functional website, not so much on organic search traffic. This is why website owners shouldn\u2019t assume that SEO is taken care of just because they\u2019re working with a professional web developer. It might not be. In fact, a web developer could be making mistakes that are actually harming SEO. Here are a few of the top mistakes web developers make when it comes to SEO:<\/p>\n

Creating a \u201ctext-lite\u201d site<\/h3>\n

\"\"
\nWhile a minimalist design that utilizes mostly imagery to convey a purpose might look nice to human visitors, it\u2019s not telling the search engine spiders much which means that it will have a hard time ranking for priority keywords. We get it, big sections of \u201cclunky\u201d text might not be attractive, but it\u2019s serving a huge SEO purpose. Find a happy medium of text for SEO and imagery that isn\u2019t going to slow a site down. Avoid high resolution images, large image and video files, and flash.<\/p>\n

Adding the same title and meta description to all pages<\/h3>\n

Every page of a website should have a unique title and meta description that incorporates keywords. We see so many sites that have \u201cCompany X\u201d as the title tag across all pages of the site and filler text or no text at all within the meta description. Most web developers know this needs to be customized, but it\u2019s not typically their job to write it, so they leave it like this thinking that the website owner will make the necessary changes. Unfortunately, many don\u2019t. Advise your web developers what the title and meta descriptions should be before the site is launched or as changes are being made.<\/p>\n

Forgetting about tracking code<\/h3>\n

\"\"
\nWebsite performance should be monitored just like any other marketing activity. The web developer should be adding Google Analytics code to every page of the website and verifying the website in Google Search Console. If the website has a lead form, they should set up tracking within Google Analytics in order to see where leads are coming from.<\/p>\n

Removing pages\/not 301 redirecting<\/h3>\n

Sometimes a website needs a facelift and older pages might not be relevant anymore. But they shouldn\u2019t just disappear and send visitors to an error page. Any time a page is removed from a website it should be 301 redirected to an active page of the site, which preserves SEO link trust and also provides a good user experience.<\/p>\n

Web developers and SEOs exist in the same \u201cworld\u201d but their job functions aren\u2019t the same. If you\u2019re working with a web developer, no matter how great they are, you need to make sure that you\u2019re also watching out for your SEO. It\u2019s worthwhile to hire an SEO professional to work with the web developer in order to keep your SEO best interests in mind.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO and web development go hand in hand. SEO work in conjunction with web development work attract both the search engine spiders and target audience members to a website. However,… More Info<\/a>","protected":false},"author":2,"featured_media":13265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Mistakes Web Developers Make | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are a few of the top mistakes web developers make when it comes to SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-mistakes-web-developers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Mistakes Web Developers Make | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are a few of the top mistakes web developers make when it comes to SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-mistakes-web-developers\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T05:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2014\/10\/Web-Design-Less-is-More1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"682\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"SEO Mistakes Web Developers Make\",\"datePublished\":\"2021-05-24T05:00:47+00:00\",\"dateModified\":\"2025-07-01T16:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers\"},\"wordCount\":546,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Web-Design-Less-is-More1.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers\",\"name\":\"SEO Mistakes Web Developers Make | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Web-Design-Less-is-More1.jpg?strip=all\",\"datePublished\":\"2021-05-24T05:00:47+00:00\",\"dateModified\":\"2025-07-01T16:49:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are a few of the top mistakes web developers make when it comes to SEO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Web-Design-Less-is-More1.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Web-Design-Less-is-More1.jpg?strip=all\",\"width\":682,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-mistakes-web-developers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Mistakes Web Developers Make\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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