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Do you have a frequently asked questions section of your website? If not, it\u2019s worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent calling in to customer service), an FAQ section is also beneficial from an SEO content marketing perspective, too. Here are 4 reasons to add FAQ pages to an SEO content marketing strategy:<\/p>\n
The way people are using the search engines is changing. When they\u2019re looking for something specific, they\u2019ll search using long tail keywords, sometimes even asking a full question. Voice search and the use of virtual assistants has further contributed to this behavior. So, if someone is searching for the answer to a very specific question, and your FAQ page has that question and answer (or very similar), it can rank organically. The search volume and resulting traffic might not be huge, but it\u2019s still a way to deliver very targeted traffic to your website.<\/p>\n
Answers to commonly asked industry questions written by knowledgeable professionals (you!) are great sources of natural inbound links because they\u2019re valuable resources. It takes time to write and publish these pages and let\u2019s face it, not every website owner is going to do this. So, if you do take the time to write some great FAQ page content, there\u2019s a good chance that other website owners will link over to it instead of writing their own versions.<\/p>\n
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\nSo many website owners struggle with the, \u201cwhat should I share in social?\u201d question. FAQ pages are great for social sharing since it\u2019s content that you know target audience members are looking for. You can ask the question and include the link over to the page with the answer. Keeping your social profiles active with this type of content isn\u2019t going to directly impact SEO, but helps to establish and maintain brand trust.<\/p>\n
Often, it\u2019s when you\u2019re writing one piece of content that you discover that there are additional topics hidden inside of it. An FAQ page serves a direct purpose and should be outlined in question\/answer form. However, there are plenty of ways to spin the FAQ page into a blog post or even a few blog posts that are outlined differently or maybe target someone further along in the buying cycle. Deciding on blog topics can be challenging, which is why it\u2019s so important to always think of other ways to \u201creuse\u201d existing content.<\/p>\n