{"id":18174,"date":"2019-05-29T05:00:18","date_gmt":"2019-05-29T05:00:18","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18174"},"modified":"2025-06-30T17:50:13","modified_gmt":"2025-06-30T17:50:13","slug":"seo-keywords-go","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-keywords-go","title":{"rendered":"Where Do SEO Keywords Go?"},"content":{"rendered":"

\"\"While it\u2019s true that SEO has evolved over the years, there remains one constant: keywords. Search behavior has changed and the search algorithms have gotten better at understanding the context of a search query, but keywords remain important. They are still what tell the search spiders what a web page is all about to allow them to match a query to a page. Maybe you understand that and know that you need to do keyword research to determine what keywords to target. But what then? Where do these SEO keywords go? Here\u2019s a high-level overview of the most important places for keywords to be found on your website:<\/p>\n

Title tags<\/h3>\n

Perhaps one of the most important SEO ranking factors is the title tag of a page. It tells both the search engines and people what they can expect to find on a particular page. Every page of a website should have a unique title tag that incorporates targeted keywords. Generic or branded only title tags present a huge SEO missed opportunity. It\u2019s important to keep the title tag under 55 characters, including spaces, so that it doesn\u2019t get cut off on the search engine results page and to put keywords at the front of the title tag.<\/p>\n

Meta descriptions<\/h3>\n

Meta descriptions aren\u2019t used as a ranking factor by the search engines. But meta descriptions remain critically important for click-through purposes. The title tag might initially catch someone\u2019s eye in the search results, but the meta description can determine if they\u2019ll click over or not. Think of it as the sales pitch for the page. If it includes the keywords that were used to search, the searcher knows that it\u2019s relevant to their needs.<\/p>\n

URLs<\/h3>\n

\"\"
\nYou never want to \u201ckeyword stuff\u201d a URL and it\u2019s better to have a branded domain name than a keyword rich domain name, but it\u2019s still an important place for keywords in the extension of the URL. It keeps things neat and organized and is much better than a randomly generated string of numbers and letters that don\u2019t mean anything.<\/p>\n

Headings<\/h3>\n

Headings, or H tags, are used on the page to break up the on-page content into smaller sections, which makes it easier to read and more pleasing to the eye. This content not only stands out to the reader, the search spiders can see that it has been designated as important, which is considered for ranking.<\/p>\n

Body content<\/h3>\n

In addition to these prominent places, keywords should naturally appear in the body content on each page, too. Once the content has been written, go back and naturally incorporate keywords where they make sense and don\u2019t look spammy. You never want to force it.<\/p>\n

This is obviously a high-level overview, but incorporating researched keywords in these places is going to give your website the foundation it needs in order launch a successful SEO campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"While it\u2019s true that SEO has evolved over the years, there remains one constant: keywords. Search behavior has changed and the search algorithms have gotten better at understanding the context… More Info<\/a>","protected":false},"author":2,"featured_media":19297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nWhere Do SEO Keywords Go? | Brick Marketing<\/title>\n<meta name=\"description\" content=\"This is a high-level overview of the most important places for SEO keywords to be found on your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-keywords-go\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Do SEO Keywords Go? 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