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It\u2019s true that it can take time to see SEO results, however if you\u2019ve been doing everything right for more than 6 months (following white hat SEO best practice, implementing keywords naturally into web content, writing new optimized content, building relevant inbound links to the website) and you aren\u2019t seeing ANY return for it \u2013 there\u2019s a chance that something is holding back your SEO success. Here are a few of the biggest, and most common, culprits:<\/p>\n
SEO and web design are two distinct functions, but they really work hand in hand. Even if you\u2019re doing all of the SEO work properly, what kind of website is this SEO work supporting? One thing that the search engines pay attention to is how visitors are interacting with the website. How long do they stay on the website? Do they quickly leave the website and return back to the search results? If you\u2019re investing in SEO, you should also be investing in modern web design and usability. The website should be easy to navigate and use across devices and quick to load.<\/p>\n
Different websites have different goals. Some websites want to generate leads. Others want to generate direct sales (ecommerce). And some exist in order to generate ad revenue. Google understands this and not all website advertising is bad. However, website ads should never be the primary focus of the website. It creates a bad user experience. Aren\u2019t you annoyed whenever a pop up blocks what you\u2019re reading? Or when you see a bunch of sponsored links in the middle of an article that aren\u2019t even relevant to the content? A poor user experience caused by ads (specifically above the fold) can slow your SEO growth.<\/p>\n
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\nMaybe you\u2019ve been publishing new, optimized content as part of your SEO campaign, but is it any good? There\u2019s so much content on the web, that just writing content to write content isn\u2019t enough. In order to actually make an impact and appear in organic search and attract natural inbound links, the content needs to be more than just filler. It needs to be high-quality and actually provide value to readers. In addition to doing absolutely nothing for SEO, thin content also reflects poorly on a company.<\/p>\n