{"id":18209,"date":"2018-11-26T05:00:37","date_gmt":"2018-11-26T05:00:37","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18209"},"modified":"2025-06-30T17:59:10","modified_gmt":"2025-06-30T17:59:10","slug":"increase-organic-listing-click-rate","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/organic-listing-click-through-rate","title":{"rendered":"How to Increase Organic Listing Click Through Rate"},"content":{"rendered":"

\"\"It stands to reason that if you\u2019re ranking well organically in the search engines for priority search terms, that you\u2019ll also be generating organic search traffic. But what if we told you that there are things you can do to increase that traffic even more? After all, as we\u2019re always saying, SEO results aren\u2019t just about rank. It\u2019s about building organic traffic from the search engines over time. And it drives us crazy to see websites that rank well but aren\u2019t making the most of their search engine results page real estate by taking steps that will increase their click through rate. Here are a few simple ways to increase organic listing click through rate:<\/p>\n

1. Re-visit your title tag<\/h3>\n

Even if you followed SEO best practice by incorporating a priority keyword into the title tag, is it enticing? Does it look good? Does it make someone want to click? The title tag is really what people notice the most in the search results. It\u2019s larger, bright blue, and what you click on to go to a web page. If your title tag is \u201cBlue Widgets for Manufacturers\u201d that\u2019s a good, optimized title but think about the actual person looking at the result. Does that make them want to click? And you always want to avoid the dreaded \u201c\u2026\u201d in the title tag, which means that it\u2019s too long. The whole title tag should be able to appear in search results, no matter what device is being used.<\/p>\n

2. Write a meta description that sells<\/h3>\n

\"\"
\nWe see so many websites that totally waste the meta description tag. Either they leave it blank and let the search engine fill it in with whatever it pulls from the page, or it\u2019s some basic filler text that\u2019s hardly exciting. The meta description isn\u2019t a ranking factor but it\u2019s important for click though purposes. If the search results page shows a bunch of pages with \u201cBlue Widgets for Manufacturers\u201d or similar titles, it\u2019s the description that can set your website apart from the others to get the click. Think of it as your sales pitch for the page. And be sure to write a description that won\u2019t get cut off for being too long, either.<\/p>\n

3. Consider adding rich snippets<\/h3>\n

Rich snippets are the \u201csnippets\u201d that are sometimes seen as part of an organic listing; things like ratings, reviews, product prices, etc. While not every website is going to want to utilize rich snippets, simply because it doesn\u2019t make sense, for certain websites it can be what helps them stand out from the rest.<\/p>\n

It\u2019s true that the higher you rank, the more organic traffic you generally get, but there are certainly exceptions to the rule. Even if you\u2019re not in the top spot, it\u2019s certainly possible to \u201csteal\u201d traffic away from the websites in the top spots just by having a better, cleaner, and more engaging listing.<\/p>\n","protected":false},"excerpt":{"rendered":"It stands to reason that if you\u2019re ranking well organically in the search engines for priority search terms, that you\u2019ll also be generating organic search traffic. But what if we… More Info<\/a>","protected":false},"author":2,"featured_media":14880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nHow to Increase Organic Listing Click Through Rate | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are a few simple ways to increase organic listing click through rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/organic-listing-click-through-rate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Organic Listing Click Through Rate | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are a few simple ways to increase organic listing click through rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/organic-listing-click-through-rate\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T05:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:59:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/04\/make-sure-you-dont-have-too-many-links.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"How to Increase Organic Listing Click Through Rate\",\"datePublished\":\"2018-11-26T05:00:37+00:00\",\"dateModified\":\"2025-06-30T17:59:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate\"},\"wordCount\":507,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/make-sure-you-dont-have-too-many-links.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate\",\"name\":\"How to Increase Organic Listing Click Through Rate | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/make-sure-you-dont-have-too-many-links.jpg?strip=all\",\"datePublished\":\"2018-11-26T05:00:37+00:00\",\"dateModified\":\"2025-06-30T17:59:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are a few simple ways to increase organic listing click through rate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/make-sure-you-dont-have-too-many-links.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/make-sure-you-dont-have-too-many-links.jpg?strip=all\",\"width\":592,\"height\":592},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/organic-listing-click-through-rate#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Increase Organic Listing Click Through Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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