{"id":18212,"date":"2018-12-28T05:00:56","date_gmt":"2018-12-28T05:00:56","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18212"},"modified":"2025-06-30T17:58:41","modified_gmt":"2025-06-30T17:58:41","slug":"5-signs-youre-running-bad-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/bad-seo-campaign","title":{"rendered":"5 Signs You\u2019re Running a Bad SEO Campaign"},"content":{"rendered":"

\"\"SEO certainly isn\u2019t rocket science, but if you\u2019re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO can sometimes be conflicting. Or, doesn\u2019t give you the whole picture or a thorough explanation about the reasons why you should be doing something. It just tells you to do it. A lot of the really really bad SEO stuff has thankfully fallen by the wayside but we still see many well-intentioned website owners running bad SEO campaigns, simply because they don\u2019t know any better. Here are 5 signs you\u2019re running a bad SEO campaign:<\/p>\n

You\u2019re not doing research<\/h3>\n

We get it. Research takes time. Why do keyword research when you know what keywords you want to target? Why research your target audience when you already know who they are? Sure, you might not be totally off by doing things this way, but you\u2019re definitely going to miss out on some opportunities that are found during the research phase of an SEO campaign.<\/p>\n

You\u2019re not vetting link opportunities<\/h3>\n

You know that inbound links are important for SEO, so you\u2019re essentially taking every opportunity that comes your way. The key to inbound link building for SEO is relevancy. Unless another website is related to your website and has a similar target audience, a backlink isn\u2019t worth it, especially if there is any effort involved on your part (like they expect you to write a blog post for them \u2013 that your target audience isn\u2019t even going to see).<\/p>\n

You\u2019re writing content just to write content<\/h3>\n

\"\"
\nYes, content is essential for SEO success. But it needs to be good content that target audience members will actually want to read. Posting new content every day that is thin, spun, or has little value isn\u2019t going to make you a thought leader and it isn\u2019t going to help your SEO campaign, either. It\u2019s much better to invest your resources in a few better, long form pieces of content instead of many pieces of content that are worthless. In addition, when writing thought leadership content, you always want to keep SEO in mind and incorporate keywords naturally.<\/p>\n

You\u2019re not reporting<\/h3>\n

If you\u2019re executing an SEO campaign, don\u2019t you want to know how it\u2019s working? SEO reporting for the majority of websites doesn\u2019t need to be too complex. Look at organic search trends month over month and look for steady growth that should correlate with an increase in sales and leads.<\/p>\n

You\u2019re taking breaks<\/h3>\n

Stopping all SEO work, even for short periods of time, can disrupt your organic presence in the search engines. The search engines like to see a website that is well optimized and active, continually posting new content and generating new inbound links.<\/p>\n

Doing some of these things isn\u2019t going to be detrimental to your website or your SEO, but it certainly isn\u2019t going to help your campaign or give your website an organic search listing boost, either. If you\u2019re dedicating time and resources to SEO, you might as well do it right and if you aren\u2019t able to do it in house, outsourcing is a viable option.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO certainly isn\u2019t rocket science, but if you\u2019re running your own SEO campaign it can be easy to get confused. After all, all of the information out there on SEO… More Info<\/a>","protected":false},"author":2,"featured_media":15568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n5 Signs You\u2019re Running a Bad SEO Campaign | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Many well-intentioned website owners running bad SEO campaigns, simply because they don\u2019t know any better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/bad-seo-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Signs You\u2019re Running a Bad SEO Campaign | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Many well-intentioned website owners running bad SEO campaigns, simply because they don\u2019t know any better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/bad-seo-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-28T05:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/internet-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1734\" \/>\n\t<meta property=\"og:image:height\" content=\"1734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"5 Signs You\u2019re Running a Bad SEO Campaign\",\"datePublished\":\"2018-12-28T05:00:56+00:00\",\"dateModified\":\"2025-06-30T17:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign\"},\"wordCount\":556,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/internet-9.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign\",\"name\":\"5 Signs You\u2019re Running a Bad SEO Campaign | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/internet-9.jpg?strip=all\",\"datePublished\":\"2018-12-28T05:00:56+00:00\",\"dateModified\":\"2025-06-30T17:58:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Many well-intentioned website owners running bad SEO campaigns, simply because they don\u2019t know any better.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/internet-9.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/internet-9.jpg?strip=all\",\"width\":1734,\"height\":1734,\"caption\":\"Anonymous Computer Icon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/bad-seo-campaign#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Signs You\u2019re Running a Bad SEO Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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