{"id":18222,"date":"2019-12-25T05:00:57","date_gmt":"2019-12-25T05:00:57","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18222"},"modified":"2025-06-30T17:42:18","modified_gmt":"2025-06-30T17:42:18","slug":"3-reasons-run-seo-ppc-campaigns-together","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/run-seo-ppc","title":{"rendered":"3 Reasons to Run SEO and PPC Campaigns Together"},"content":{"rendered":"

\"\"It\u2019s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This means that if you have a business website, you\u2019ll want it to be found in the search engines. There are essentially two ways to generate search engine traffic: SEO and PPC. We\u2019re an SEO firm so you know where our priorities are, but we think that instead of looking at it as SEO or PPC, it\u2019s better to consider running both SEO and PPC campaigns together. Here\u2019s why:<\/p>\n

SEO is slow<\/h3>\n

New clients usually ask us how long it will take to get xyz results. And we tell them that we honestly don\u2019t know. They usually aren\u2019t happy with that answer but there aren\u2019t any guarantees. There are so many variables at play in the search landscape. What we do know is that if you have a great, technically sound website, optimize it properly, write great content, and build credible inbound links \u2013 you\u2019ll see an increase in organic traffic over time. But how long it will take and exactly what that increase will be can never be guaranteed, whereas with PPC, you\u2019re in full control. And if you have the budget, you can appear on Page 1 right out of the gate.<\/p>\n

Paid listings are taking over the page<\/h3>\n

\"\"
\nLet\u2019s face it. At the end of the day, Google is in the business of making money. They\u2019re not getting anything from the organic listings, so in recent years, they\u2019ve given more space \u201cabove the fold\u201d to paid listings. This means that even if you rank #3 or #4 organically, you\u2019re on the bottom of Page 1 since the first 4 spots are taken up by paid listings. Google even seems to be pitching the paid links. Google\u2019s Gary Illyes is recently quoted as saying, \u201cads in search are more relevant than the 10 blue links.\u201d <\/a><\/p>\n

Access to more Google data<\/h3>\n

If you\u2019ve been in the SEO world, or at least paying attention to it, for more than a few years, you\u2019ve likely noticed that over time Google has taken away a lot of the free data, tools, and resources that it once offered to website owners. Sure, we still have Google Analytics, but there\u2019s basically 0 helpful keyword data. And yes, we still have Keyword Planner, but you need to be logged into an active AdWords account to use it. Google data is obviously valuable, and in some cases, you need to be paying Google to access it.<\/p>\n

It might seem like we\u2019ve painted a grim picture of SEO, but that\u2019s really not true. For most established websites, the bulk of traffic is coming from organic search. However, it\u2019s worthwhile to invest in PPC, too. And by running both campaigns, there\u2019s a very good chance that you can claim both paid and organic listings on the same page of search results for a targeted query, increasing the likelihood of a click and a purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s common knowledge that when someone wants to know more about, well, just about anything, they turn to the search engines and type in (or say) a search query. This… More Info<\/a>","protected":false},"author":2,"featured_media":15659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n3 Reasons to Run SEO and PPC Campaigns Together | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Instead of looking at it as SEO or PPC, it\u2019s better to consider running both SEO and PPC campaigns together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/run-seo-ppc\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons to Run SEO and PPC Campaigns Together | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Instead of looking at it as SEO or PPC, it\u2019s better to consider running both SEO and PPC campaigns together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/run-seo-ppc\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-25T05:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/online-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1501\" \/>\n\t<meta property=\"og:image:height\" content=\"2001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"3 Reasons to Run SEO and PPC Campaigns Together\",\"datePublished\":\"2019-12-25T05:00:57+00:00\",\"dateModified\":\"2025-06-30T17:42:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc\"},\"wordCount\":527,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/online-marketing.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc\",\"name\":\"3 Reasons to Run SEO and PPC Campaigns Together | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/online-marketing.jpg?strip=all\",\"datePublished\":\"2019-12-25T05:00:57+00:00\",\"dateModified\":\"2025-06-30T17:42:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Instead of looking at it as SEO or PPC, it\u2019s better to consider running both SEO and PPC campaigns together.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/online-marketing.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/online-marketing.jpg?strip=all\",\"width\":1501,\"height\":2001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/run-seo-ppc#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons to Run SEO and PPC Campaigns Together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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