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The purpose of running an SEO campaign is to increase organic traffic to a website from the search engines. And while an increase in traffic typically results in more leads, it\u2019s important to ensure that your website is set up in a way that makes it easy for website visitors to fill out your lead forms.<\/p>\n
It\u2019s all about simplifying the process for them, steering them in the right direction, and not making them think too hard or become frustrated. Seems straightforward, but we see so many missed opportunities when we analyze websites. Here are some of the top ways to get more website leads from the organic search engine traffic that you generate:<\/p>\n
If you\u2019re investing in SEO, it\u2019s a smart idea to also take a good, hard look at your business website. What kind of website are you sending this earned traffic to? If the website design is outdated or it\u2019s not easy to navigate, user friendly, or mobile friendly, a website redesign is a smart idea. A poorly designed or hard to use website can mean that you miss out on the lead, even if your product or service is great. In some cases, a complete redesign isn\u2019t necessary, only a few tweaks might be needed that can really make a difference.<\/p>\n
Sure, maybe you have a lead form on your Contact Us page, but why make your website visitors go looking for it? By having the lead form on every single page, you know that no matter what page a website visitor initially lands on, or where their browsing takes them, they can fill out that form at any time. Again, it\u2019s all about making it really easy to get in touch.<\/p>\n
How many lines are there to fill out on the lead form? Really, you don\u2019t need more than three: name, email, phone number. If you ask for too much information up front, it can be a turn off. Some people just don\u2019t like to give out too much information early on. Others just don\u2019t want to spend all of that time filling out a form. Yes, you want to know if they are even a good fit, but you can let your sales reps figure that out during initial conversations.<\/p>\n
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\nOn service and product pages it\u2019s common to include language that says, \u201cContact us for more information about our XYZ service\u201d or something along those lines. \u201cContact us\u201d should always link over to the Contact Us page which should have, in addition to a lead form, alternate ways of contacting you.<\/p>\n
Remember, your website is a selling tool and should be designed with a path to conversion in mind. Add call to actions wherever it makes sense to do so.<\/p>\n