{"id":18230,"date":"2021-02-19T05:00:23","date_gmt":"2021-02-19T05:00:23","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18230"},"modified":"2025-07-01T17:05:12","modified_gmt":"2025-07-01T17:05:12","slug":"3-reasons-stop-stressing-rank","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/stop-stressing-rank","title":{"rendered":"Reasons to Stop Stressing Over Rank"},"content":{"rendered":"

\"\"One of our goals when working with clients is to really educate them about SEO. What \u201cwhite hat\u201d SEO is and isn\u2019t and that the best SEO campaign is one that follows Google\u2019s Webmaster guidelines to a T. One of the most difficult things to convey to prospects and clients is how little emphasis we put on rank. \u201cBut, isn\u2019t rank what SEO is all about?\u201d they typically protest. Nope, not in our book. There are just too many problems with focusing strictly on rank to gauge SEO campaign success. Here are 3 of the top reasons why website owners need to stop stressing over rank:<\/p>\n

Some ranking signals are out of your control<\/h3>\n

All of the signals that determine Google rank remain a mystery, but we know that physical location, search history, and social media activity can play a role. Notice anything in common among these three signals? That\u2019s right, they\u2019re all completely out of our control. Google wants to deliver the best possible results to a searcher at the moment they are searching which makes rank a difficult measure of success, especially for local businesses. The difference of a mile or even less in dense areas can make a difference in where you appear in search.<\/p>\n

Rank is always fluctuating<\/h3>\n

\"\"
\nIf you\u2019re the type to do searches for all of your keywords every day to see where you\u2019re landing (please, don\u2019t be that person), you\u2019ll probably notice that it\u2019s not consistent. This is exactly why we never recommend doing that, it\u2019s enough to make you crazy. You might be thinking, \u201cwhat did I do wrong to drop from 7 to 10?\u201d Probably nothing. But you have to think about what everyone else is doing too and the many signals that Google is considering every second of the day. Maybe you didn\u2019t do anything wrong. But maybe your competitor just published a great blog post that got them a bunch of great links and it gave them a boost.<\/p>\n

High rank can be meaningless<\/h3>\n

Sure, it might look great to see that you\u2019re coming up on top for some keywords, but are those keywords valuable? Are they driving the right kind of traffic to your website? Are they visitors that will ever turn into paying customers or clients? Or are they just looking for free information? Don\u2019t get us wrong, people searching for information can sometimes also become paying customers and clients, but they might not. It\u2019s something to keep an eye on over time.<\/p>\n

If you are stressing over your rank, you\u2019re taking the wrong approach to SEO. Yes, it\u2019s advisable to keep an eye on rank, especially on trends to notice if there are any issues, but the more important figure to watch is your growth in organic traffic overall.<\/p>\n","protected":false},"excerpt":{"rendered":"One of our goals when working with clients is to really educate them about SEO. What \u201cwhite hat\u201d SEO is and isn\u2019t and that the best SEO campaign is one… More Info<\/a>","protected":false},"author":2,"featured_media":13803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nReasons to Stop Stressing Over Rank | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are some of the top reasons why website owners need to stop stressing over rank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/stop-stressing-rank\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons to Stop Stressing Over Rank | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are some of the top reasons why website owners need to stop stressing over rank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/stop-stressing-rank\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T05:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2014\/12\/The-Benefits-of-Nofollow-Links.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"766\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Reasons to Stop Stressing Over Rank\",\"datePublished\":\"2021-02-19T05:00:23+00:00\",\"dateModified\":\"2025-07-01T17:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank\"},\"wordCount\":483,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/The-Benefits-of-Nofollow-Links.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank\",\"name\":\"Reasons to Stop Stressing Over Rank | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/The-Benefits-of-Nofollow-Links.jpg?strip=all\",\"datePublished\":\"2021-02-19T05:00:23+00:00\",\"dateModified\":\"2025-07-01T17:05:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are some of the top reasons why website owners need to stop stressing over rank.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/The-Benefits-of-Nofollow-Links.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/The-Benefits-of-Nofollow-Links.jpg?strip=all\",\"width\":766,\"height\":457},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/stop-stressing-rank#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reasons to Stop Stressing Over Rank\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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